PMA 2018 Report
Hoodman once again brought some very handy accessories to the PMA show. With their striking yellow/black booth, Hoodman always attracts the attention. Hoodman knows how to convince the photographer of the use of certain accessories like the so-called 'Hoodloupe Professional'. This magnifier has to be placed on the back of the LCD monitor of the digital SLR, so that you can check the sharpness of a picture very precisely in addition to optimum reproduction. The new Hoodloupe Professional comes in a size up to 3 inches. Even more convenient is the possibility to wear the Loupe around your neck so you can quickly check a picture without having to attach the loupe to the display all the time.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).