PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien
Printer manufacturer HiTi was also present at the PMA 2007 show in Las Vegas (Nevada). The HiTi booth was not that huge, but they did not bring fewer printers with them. Besides their current assortment of photo printers such as the DIMA 2006 winner Digital Photo Printer Shootout-winning S400; the HiTi 730PS printer and the new HiTi BS-iD400 photo printer had been showcased at the show. The new Hi-Touch BS-G400 is being forwarded by HiTi to participate in the contest for an Award in the DIMA 2007 Digital Photo Printer Shootout. The HiTi photo printer is equipped with a large size 2.5 inch LCD monitor enabling easy and fast operation without the need for a personal computer.
1
The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.
