PMA 2010 Report
Hitachi America, Ltd. Ubiquitous Platform Systems Division's consumer group unveiled a new generation of UltraVision camcorders that include the first two hybrid products capable of recording video directly to either formats. The DZH500A model, which was selected as a CES Innovations 2007 honoree in the Portable Electronics: Audio/Video category and records onto a wide array of DVD formats, including DVD-R, DVD-RW, DVD-RAM and DVD+RW, features a 30GB hard drive, 30X optical zoom, SD memory card slot, and will be available in April for about $800. The DZHS300A, available today at retailers nationwide for about $600, features an 8GB hard drive, 25X optical zoom and SD memory card slot.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).