PMA 2010 Report
The announcement of Hasselbladís H4D line of cameras and True Focus technology heralded the beginning of a new chapter in the history of medium format DSLRs. Now, with the launch of the H4D-40, Hasselblad is announcing its intent to bring the advantages of Medium Format DSLRs to high-end 35mm photographers. Hasselblad, world leading manufacturer of high-end digital camera systems, announced today the launch of a new product, the Hasselblad H4D-40, the most recent addition to the companyís new H4D camera line. The Hasselblad H4D line, built upon Hasselbladís successful H3D-II series, adds faster capture rates, higher ISO ratings, up to 4 min exposure times, and the new True Focus feature.
Hasselblad extends the appeal of its outstanding H3D DSLR camera system to a new professional photographic audience with the launch of the Hasselblad H3D-31, the 31 megapixel version of the H3D-39, the first 48mm full-frame DSLR camera system. Featuring near full-frame capture, the H3D-31 uses a 44◊33mm sensor enhanced with micro-lenses to boost ISO rating one stop to a new maximum of ISO 800. The systemís new high-speed capture architecture, which is common to all H3D models and enables the fastest possible operation, also gives the H3D-31 an impressive capture rate of 1.2 seconds per image in either mobile or tethered mode. These features give the H3D-31 the highest burst rate of the H3D family.