ExpressDigital Darkroom introduction | PMA Report 2005
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PMA 2005 | ExpressDigital Darkroom introduction
ExpressDigital Darkroom introduction: ExpressDigital, the leading provider of digital workflow software, internet storefronts, and lab solutions, has announced the launch of their new software product line: ExpressDigital Darkroom. Based on recommendations from its 14,000 plus customers and extensive dealer network, ExpressDigital has consolidated its niche based software titles into a simplified full-featured product line. The ExpressDigital Darkroom family is software that manages the daily photography workflow. Three editions of Express Darkroom are being launched: Core Edition, Professional Edition, and Assembly Edition.

Darkroom Core Edition is perfect for the emerging professional, advanced amateur, or digital enthusiast. This entry level product allows photographers to create limitless print packages, apply graphic templates, edit & enhance photos, manage images, archive images, and more.
Darkroom Professional Edition is perfect for the professional specializing in portrait, wedding, sports, or event photography. The Darkroom Professional edition completes the workflow by combining all the features of the Core Edition, plus adding powerful professional features including a template builder, green screen shooting, on-screen presentation modes, direct capture, color management, network capabilities, and more.

Darkroom Assembly Edition completes the Darkroom family by offering the perfect software for school, team sports, and group photography. The Darkroom Assembly Edition supports up to eight different group photography workflows, database management, bar coding, auto creates yearbook CD's, prints ID cards, and more.

All three products support the use of PhotoReflect.com internet storefronts, creating an additional avenue for sales. The three Darkroom products also have built-in connectivity to Labtricity enabled labs, allowing photographers to send their prints and packages electronically to their fulfilment partners.

"We have simplified our product offering for the digital photographer and created one strong brand synonymous with a powerful and profitable studio workflow," said Graham McFarland, President and CEO of ExpressDigital. "As the industry leading workflow software provider, ExpressDigital continues to adjust our product offering to meet the demands of our customers and the changing digital environment," adds Mr. McFarland.

Pricing and Availability : Express Digital Darkroom will available in the United States, Canada, United Kingdom, and Australia starting in late February 2005. The suggested retail prices are as follows: Darkroom Core Edition $495, Darkroom Professional Edition $1395, and Darkroom Assembly Edition $3995. The software can be purchased from an ExpressDigital authorized dealer or direct from ExpressDigital online.
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