PMA 2010 Report
Neither water nor sand or hand covered in suntan lotion at the beach will now endanger the life of your personal cell phone. Should your boat capsise, your cell phone will swim on the surface, ready for that life saving call. Ewa-Marine Handy & Safe cell phone pouches are absolutely waterproof and come with a handy belt clip (only the smaller units for light weight phones) and a lanyard for easier carrying. Hearing and speaking is unhindered by the pouch (we measured a quality loss of 5% when using the phone inside the pouch). The Handy & Safe pouches are made in our factory in Germany and adhere to the same quality standards we expect from our camera and camcorder housings.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).