PMA 2010 Report
Energizer e2 Lithium will be at PMA again this year illustrating its superiority as the longest-lasting AA and AAA batteries in high-tech devices. While the performance advantage is clearly evident in digital camera comparisons - 630 pictures with Energizer e2 Lithium vs. 90 with leading ordinary alkaline - there are many more devices that these batteries will provide the longest-lasting performance in including MP3 players, wireless headsets, LEGO Mindstorms NXT Robotics Tool kits, the Apple Mighty Mouse, handheld GPS systems and CD players. Many of these devices will be available to examine at the Digital Focus!, an event preceding the start of PMA.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).