PMA 2010 Report
DxO Labs announces a licensing agreement and a strategic cooperation with STMicroelectronics to develop and bring to market breakthrough imaging sensors and camera modules featuring DxO Digital Optics, a revolutionary embedded imaging technology. A generation of STMicroelectronics imaging modules will feature full auto-focus functionality without any motor or moving parts, enabling DxO Digital Optics fixed lens optics to deliver sharp images from a very short distance to infinity. The resulting products will initially target the high-end mobile imaging market DxO Digital Optics DAF EDoF Priority is just one of the implementations enabled by DxO Digital Optics technology.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).