The new Sony Alpha A700 was launched during a Sony press conference in Italy. Unfortunately, the surprise element was lost because one day earlier the Alpha introduction was disturbed by a leak caused by Sony. The Sony Alpha 700 is Sony’s second digital SLR camera that has to contribute to a continuously compiling series of SLR cameras, with which Sony manifests itself as renowned DSLR manufacturer. The Sony DSLR A700 is a digital SLR camera which is positioned in the middle segment, and with that, has to compete (heavily) with the new collection of Canon and Nikon D-SLR cameras, among others. During my stay in Italy, I had the chance to work with the Sony A700 for a short period.
After a 3 hours sleep I was picked up by Olympus Europe to join a trip to Spring Mountain Ranch, about 30 miles from Las Vegas where the PMA 2007 show is held. Arriving before sunrise I was able to use the new Olympus SP550 UZ Megazoom digital camera in the field. This beast of a compact camera offers an amazing 18x optical zoom (28-504mm - 35mm equivalent) and a blazing speed of 15 fps. These features are just a small part of the total package this camera offers. How about P/S/A/M settings, optical image stabilizer, ISO up to 5000, 2.5-inch LCD, Super Macro mode which lets you shoot from as close as 1cm, and much more. I have to say; I am impressed with the versatility of the Olympus SP-550 UZ!
Last year, Nikon surprised the digital SLR market with the introduction of a six Megapixel camera. As was to be expected, the first reactions were mainly ones of disappointment, because wasn't every self-respecting camera manufacturer competing in the Megapixel race? Nikon stubbornly dug in their heels and introduced the Nikon D40, successfully examining the importance of pixel quality. Today Nikon has introduced the D40x : a sister model to the D40 for anyone who needs more pixels, to for example, make enlargements of a crop of their files or to practise digital photography as a serious hobby. Nikon D40x has the same functionality and user friendliness as the D40, but now has a 10.2 Megapixel CDD image sensor.
Just before the beginning of Photokina in Germany last year, Fujifilm announced the arrival of a digital SLR camera from the S-series for spring 2007 - the Fujifilm FinePix S5 Pro. This announcement came at the right moment, especially for the faithful group of Fujifilm DSLR photographers who were willing to invest again in a digital SLR camera to bring them back up to date technologically. Many other manufacturers were busy expanding their DSLR range at a rapid pace, and everyone expected Fujifilm to also come up with something of the sort. We had the opportunity to take a closer look at one of the first pre-production samples of the S5 Pro to give you an exclusive comprehensive first impression.