Sigma SD15

• Brand: Sigma
• Subject: Digital Cameras
• Category: SLR Cameras

PMA 2010 News - The Sigma Corporation is pleased to announce the new Sigma SD15 Digital SLR camera. This camera is the latest model in Sigma’s SD series. Powered by the 14 megapixel Foveon X3 direct image sensor it can capture all primary RGB colors at each and every pixel location arranged in three layers. The new Sigma SD15 SLR camera incorporates the “TRUE II” image processing engine which processes the large amount of data from the 14 megapixel direct image sensor. It also provides high resolution power and reproduces high definition images with impressive three-dimensional detail, rich in gradation. The Sigma camera adopts the SD card and incorporates a highly visible 3.0 inch LCD monitor, 77-Segment AE sensor and AFE (Analog Front End).

Canon EOS 550D

• Brand: Canon
• Subject: Digital Cameras
• Category: SLR Cameras

PMA 2010 News - Canon announces a groundbreaking new addition to its expanding, world-famous EOS range of Digital SLR cameras - the EOS 550D. The Canon EOS 550D redefines the boundaries of Canon’s consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers. With a newly-developed 18 Megapixel APS-C CMOS sensor, coupled with Canon’s advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity. The Canon EOS 550D makes Canon’s powerful imaging technology more accessible to consumers.

Canon Rebel T2i

• Brand: Canon
• Subject: Digital Cameras
• Category: SLR Cameras

PMA News 2010 - Canon introduces the new flagship model for the Company's highly popular Rebel DSLR line: the Canon EOS Rebel T2i digital SLR camera. Today's photo enthusiast is looking for a camera that will grow with them as they learn, and that is a perfect description of the new EOS Rebel T2i digital SLR camera. Retaining all of the traditional characteristics that have made the EOS Rebel series beloved by entry-level photographers and an industry best-seller, the new Canon EOS Rebel T2i succeeds in bridging the gap between an entry-level camera and a true pro-sumer camera. The Canon EOS Rebel T2i Digital SLR camera is scheduled to be delivered to US dealers in early March.

Olympus E-PL1

• Brand: Olympus
• Subject: Digital Cameras
• Category: SLR Cameras

The new Olympus PEN E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.

Samsung NX

• Brand: Samsung
• Subject: Digital Cameras
• Category: SLR Cameras

The answer to the question why Samsung hardly revealed any news during the Photokina 2008 could be the announcement of Samsung's new camera concept. At the time of writing this article, a few days before the PMA in Las Vegas kicks off, I have not yet managed to get hold of the Samsung NX camera. However, according to the information I received, Samsung may well be putting itself in the foreground during PMA. The new concept is likely to become a Samsung NX camera, a hybrid digital camera which could build bridges between the digital SLR and the compact camera. At first glance, the Samsung NX camera seems to use the best of both segments.

Olympus E620

• Brand: Olympus
• Subject: Digital Cameras
• Category: SLR Cameras

As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art. The new camera’s easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers - whether you’ve been shooting for years or picked up your first digital camera today.

Pentax K200D DSLR

• Brand: Pentax
• Subject: Digital Cameras
• Category: SLR Cameras

The entry-level series of Pentax digital SLR cameras continues with the introduction of the new Pentax K200D, featuring the acclaimed Pentax Shake Reduction (SR) system. Blurred hand-held photographs, particularly with telephotos or longer exposure times, are a thing of the past. Two sensors are used by the SR system to detect any vibrations and compensate for any movement by the 10.2 Megapixel CCD. This blurring protection system occurs directly at the CCD saving the user from having to acquire expensive special lenses. Thanks to the Pentax K-mount bayonet virtually any Pentax lens can be used with the new Pentax K200D digital SLR.