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Olympus SP-600 UZ

Posted by: Mark Peters Friday 5th, February 2010

PMA 2010 News - Scaling new heights in the digital compact camera market, Olympus USA proudly presents the latest from their ultra-zoom camera series. Equipped with a staggering 30x wide optical zoom covering a 28-840mm focal length, the 12 Megapixel Olympus SP-600UZ makes other contenders pale in comparison. Whether snapping photos or trying out the new HD movie shooting option, a colossal internal memory of 1GB gives you the freedom to capture more. The 2.7" LCD displays in 16:9 format, which makes sharing the fruits of your labour with friends even more enjoyable. The Olympus SP-600UZ also has built-in Dual Image Stabilisation, rendering clean, sharp images.

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Olympus Mju Tough 8010

Posted by: Mark Peters Friday 5th, February 2010

When the going gets Tough, the Tough get going, so the saying goes. And that’s certainly true of the Olympus Mju Tough-8010. Whether you soak it, drop it, or freeze it, this 14 Megapixel action camera just keeps on performing, taking outstanding pictures and HD movies. Up to 5x wide zoom brings you right to where the action is, and the built-in Dual Image Stabilisation helps during fast-paced chaotic shoots. The Olympus Mju Tough 8010 cookies can store even more with up to 2GB internal memory, and you can intuitively surf through your albums using the new [ib] software. Essential companions on any adventure, the Olympus Mju Tough-8010 is available to buy from March 2010 for a retail price of £399.99.

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Olympus Mju Tough 6020

Posted by: Dennis Hissink Friday 5th, February 2010

When the going gets Tough, the Tough get going, so the saying goes. And that’s certainly true of the Olympus Mju Tough-6020. Whether you soak it, drop it, or freeze it, this 14 Megapixel action camera just keeps on performing, taking outstanding pictures and HD movies. Up to 5x wide zoom brings you right to where the action is, and the built-in Dual Image Stabilisation helps during fast-paced chaotic shoots. The Olympus Mju Tough 6020 cookies can store even more with up to 2GB internal memory, and you can intuitively surf through your albums using the new [ib] software. Essential companions on any adventure, the Olympus Mju Tough-6020 is available to buy from March 2010 for a retail price of £319.99.

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Fujifilm FinePix S2550HD

Posted by: Mark Peters Friday 5th, February 2010

Fujifilm announces a new addition to its S-Series line: the Fujifilm FinePix S2550HD. Sporting a 12-Megapixel 1/2.3” CCD, a powerful Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) and an extra large 3.0” High-Contrast LCD and electronic viewfinder, the Fujifilm FinePix S2550HD is perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand. The Fujifilm S2550HD can also use Fujifilm’s optional HD Player Kit - which includes an HD Card Reader that connects to your HDTV via HDMI Cable for true digital transfer of HD quality and a wireless Remote Control for video playback from the comfort of your couch - and you maximize your HD experience.

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Fujifilm FinePix S2500HD

Posted by: Dennis Hissink Friday 5th, February 2010

PMA 2010 News - Fujifilm is proud to announce the arrival of the new Fuji FinePix S2500HD, a 12 MP digital camera with a powerful Fujinon long-zoom lens. The Fujifilm FinePix S-series bridge cameras have been popular across the world for many years, and the new Fujifilm S2500HD doesn't disappoint. Built around a new x18 Fujinon lens and Fujifilm's proprietary image processing, the new Fujifilm FinePix S2500HD delivers remarkably high quality results all the way from wide angle through to telephoto. With unique easy-grip styling, and its small, lightweight design, the FinePix S2500HD can be easily carried around with you, yet are sturdy enough to let you know that you're in charge of the technology.

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Fujifilm FinePix XP10

Posted by: Ilse Jurrien Friday 5th, February 2010

Fujifilm USA announces the launch of the FinePix XP10, the first in a new category of super-tough, ‘Four-Proof’ digital compact cameras - Waterproof, Freezeproof, Shockproof and Dustproof. Resulting from a redesign of Fujifilm’s best-selling FinePix Z33WP, the Fuji FinePix XP10 is an ergonomically “life proof” camera housed in a metal uni-body chassis with a tactile grip finish. The Fujifilm FinePix XP10 sports a 12-Megapixel CCD sensor, a 2.7” High-Contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. The Fujifilm FinePix XP10 is only 21.7mm thin, and retains the chiselled design of a conventional compact camera.

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Fujifilm FinePix Z70

Posted by: Dennis Hissink Friday 5th, February 2010

PMA 2010 News - Fujifilm announces the Fujilim FinePix Z70, the latest addition to the fun and fashionable range of Z-series compact cameras that’s perfect for the tech-savvy and chic-minded photographer. The Fujifilm FinePix Z70’s impressive feature set includes one-touch movie capture HD, LED illuminated operation keys and tagging with automatic upload functions to YouTube and Facebook. The Fujifilm FinePix Z70 digital camera also boasts a 12-Megapixel CCD sensor, a large 2.7” High Resolution LCD and a Fujinon 5x periscopic optical zoom lens (36mm-180mm equivalent) for added range and flexibility.

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Fujifilm FinePix S1800

Posted by: Ilse Jurrien Friday 5th, February 2010

Fujifilm announces a new addition to its S-Series line: the Fujifilm FinePix S1800. Sporting a 12-Megapixel 1/2.3” CCD, a powerful Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) and an extra large 3.0” High-Contrast LCD and electronic viewfinder, the Fujifilm FinePix S1800 is perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand. The Fujifilm S1800 can also use Fujifilm’s optional HD Player Kit - which includes an HD Card Reader that connects to your HDTV via HDMI Cable for true digital transfer of HD quality and a wireless Remote Control for video playback from the comfort of your couch - and you maximize your HD experience.

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Not that long ago, a large number of manufacturers presented their digital camera line on the PMA show floor. It had already been predicted that there would no longer be room for quite so many, and thus only for a handful of manufacturers. This is partially right, however, the offer of compact and DSLR cameras does not seem to have decreased. The compact camera has matured and true innovations are over, while the digital SLR is conquering more and more market share. The Micro Four Thirds system camera manufactured by Panasonic and Olympus, is the new kid on the block. Whether more manufacturers will adopt the Micro Four Thirds system during the PMA International Convention and Trade Show, or whether they will come with their own 'Micro' system like Samsung, remains to be seen.