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Nikon Coolpix L21

Posted by: Dennis Hissink Friday 5th, February 2010

Nikon announces an exciting new compact shooter, the Nikon Coolpix L21, as part of its new range of Coolpix compact digital cameras. The Nikon Coolpix L21 is an easy and fun to use digital camera, ideal for care free shooting making it easy for anyone in the family to take great pictures. The Nikon L21 offers a large 7.5 cm (3.0 inch) LCD screen making it easy take and view pictures. The built-in electronic Vibration Reduction and Motion Detection, Scene Auto Selector and Easy Auto Mode guarantee great shots without the need to adjust any settings. The Smart Portrait System makes sure everyone is in the picture and large buttons, with dedicated Shooting and Playback modes, ensure hassle free operation. The Nikon Coolpix L21 can also record video and take regular AA batteries.

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Olympus SP-800 UZ

Posted by: Ilse Jurrien Friday 5th, February 2010

PMA 2010 - Olympus proudly presents the latest from their ultra-zoom camera series. Equipped with a staggering 30x wide optical zoom covering a 28-840mm focal length, the 14 Megapixel Olympus SP-800UZ makes other contenders pale in comparison. Whether snapping photos or trying out the new HD movie shooting option, a colossal internal memory of 2GB gives you the freedom to capture more. The 3" LCD displays in 16:9 format, which makes sharing the fruits of your labour with friends even more enjoyable. The Olympus SP-800UZ also has built-in Dual Image Stabilisation, rendering clean, sharp images.

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Olympus SP-600 UZ

Posted by: Mark Peters Friday 5th, February 2010

PMA 2010 News - Scaling new heights in the digital compact camera market, Olympus USA proudly presents the latest from their ultra-zoom camera series. Equipped with a staggering 30x wide optical zoom covering a 28-840mm focal length, the 12 Megapixel Olympus SP-600UZ makes other contenders pale in comparison. Whether snapping photos or trying out the new HD movie shooting option, a colossal internal memory of 1GB gives you the freedom to capture more. The 2.7" LCD displays in 16:9 format, which makes sharing the fruits of your labour with friends even more enjoyable. The Olympus SP-600UZ also has built-in Dual Image Stabilisation, rendering clean, sharp images.

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Olympus Mju Tough 8010

Posted by: Mark Peters Friday 5th, February 2010

When the going gets Tough, the Tough get going, so the saying goes. And that’s certainly true of the Olympus Mju Tough-8010. Whether you soak it, drop it, or freeze it, this 14 Megapixel action camera just keeps on performing, taking outstanding pictures and HD movies. Up to 5x wide zoom brings you right to where the action is, and the built-in Dual Image Stabilisation helps during fast-paced chaotic shoots. The Olympus Mju Tough 8010 cookies can store even more with up to 2GB internal memory, and you can intuitively surf through your albums using the new [ib] software. Essential companions on any adventure, the Olympus Mju Tough-8010 is available to buy from March 2010 for a retail price of £399.99.

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Olympus Mju Tough 6020

Posted by: Dennis Hissink Friday 5th, February 2010

When the going gets Tough, the Tough get going, so the saying goes. And that’s certainly true of the Olympus Mju Tough-6020. Whether you soak it, drop it, or freeze it, this 14 Megapixel action camera just keeps on performing, taking outstanding pictures and HD movies. Up to 5x wide zoom brings you right to where the action is, and the built-in Dual Image Stabilisation helps during fast-paced chaotic shoots. The Olympus Mju Tough 6020 cookies can store even more with up to 2GB internal memory, and you can intuitively surf through your albums using the new [ib] software. Essential companions on any adventure, the Olympus Mju Tough-6020 is available to buy from March 2010 for a retail price of £319.99.

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Olympus E-PL1

Posted by: Ilse Jurrien Friday 5th, February 2010

The new Olympus PEN E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.

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Fujifilm FinePix S2550HD

Posted by: Mark Peters Friday 5th, February 2010

Fujifilm announces a new addition to its S-Series line: the Fujifilm FinePix S2550HD. Sporting a 12-Megapixel 1/2.3” CCD, a powerful Fujinon 18x Wide-Angle optical zoom (28mm-504mm equivalent) and an extra large 3.0” High-Contrast LCD and electronic viewfinder, the Fujifilm FinePix S2550HD is perfect for advanced amateur photographers who want an affordable, step-up digital camera that will still fit in the palm of their hand. The Fujifilm S2550HD can also use Fujifilm’s optional HD Player Kit - which includes an HD Card Reader that connects to your HDTV via HDMI Cable for true digital transfer of HD quality and a wireless Remote Control for video playback from the comfort of your couch - and you maximize your HD experience.

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Fujifilm FinePix S2500HD

Posted by: Dennis Hissink Friday 5th, February 2010

PMA 2010 News - Fujifilm is proud to announce the arrival of the new Fuji FinePix S2500HD, a 12 MP digital camera with a powerful Fujinon long-zoom lens. The Fujifilm FinePix S-series bridge cameras have been popular across the world for many years, and the new Fujifilm S2500HD doesn't disappoint. Built around a new x18 Fujinon lens and Fujifilm's proprietary image processing, the new Fujifilm FinePix S2500HD delivers remarkably high quality results all the way from wide angle through to telephoto. With unique easy-grip styling, and its small, lightweight design, the FinePix S2500HD can be easily carried around with you, yet are sturdy enough to let you know that you're in charge of the technology.

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Not that long ago, a large number of manufacturers presented their digital camera line on the PMA show floor. It had already been predicted that there would no longer be room for quite so many, and thus only for a handful of manufacturers. This is partially right, however, the offer of compact and DSLR cameras does not seem to have decreased. The compact camera has matured and true innovations are over, while the digital SLR is conquering more and more market share. The Micro Four Thirds system camera manufactured by Panasonic and Olympus, is the new kid on the block. Whether more manufacturers will adopt the Micro Four Thirds system during the PMA International Convention and Trade Show, or whether they will come with their own 'Micro' system like Samsung, remains to be seen.