PMA Show 2010 - The HP SW450 is an ultra-thin 12 megapixel, 4x optical zoom camera. At less than ¾” thick and weighing only about 0.25 lbs, you can take the HP SW450 everywhere you go. It easily fits conveniently in your pocket or purse making it handy for any spontaneous picture moments. The new user interface features modern 3D icons and greater color contrast for improved visibility when navigating menu selections even in bright light. Additionally, when choosing scene modes, two images are shown as examples of how a picture would look like in comparison to using the auto mode. The 4x Optical Zoom lens of the HP SW450 point-and-shoot camera lets you magnify and capture sharp images when taking pictures from a distance. Optical Zoom brings the subject closer and makes additional detail visible.
PMA 2010 - The HP PW550 is a feature-rich 12 MP 5x optical zoom camera that captures far away images in ultimate clarity. With its 28mm wide-angle lens, you can capture panoramic views in detail. The HP PW550 is an excellent choice for taking pictures that are wider or taller, e.g. group pictures, landscapes, and tall buildings. Featuring a 28mm wide-angle lens, the HP PW550 camera allows you to fit more scenery into a shot. The wide-angle lens is ideal for taking pictures of panoramic landscapes and tall subjects. Use the 5x Optical Zoom to magnify and capture sharp images when taking pictures from a distance. It brings subjects closer and enables you to see crisp details that would not otherwise be visible.
PMA 2010 - CyberShot by Sony is all about catching life’s amazing moments, whatever you’re doing. It’s never been more true with the water, dust, shock and freeze-proof new Sony CyberShot TX5: Sony’s first ever camera with high-fashion looks that handles just about anything your active lifestyle can throw at it. At just 17.7mm slim, the Sony CyberShot DSC-TX5 the world’s thinnest and smallest waterproof digital still camera. You’ve never seen another weatherproof camera like the DSC-TX5: available in five stunning colours (black, silver, pink, green, red), the Sony TX5 is equally at home on smart nights out or on chilly mud-splattered cycle treks.
PMA 2010 news - Sony announces it's new CyberShot camera, the DSC-H55. The Sony CyberShot DSC H55 offers superb optical performance in a compact, elegantly styled body that’s great for travel or everyday shooting. Assuring detailed, low-noise images, the 14.1 megapixel sensor is teamed with a high performance G Lens. Unique to Sony, this premium lens offers a powerful 10x optical zoom range to handle virtually any shooting situation - from wide angle landscapes and group shots to dramatic close-ups. The Sony H55 also offers enhanced Optical SteadyShot image stabilisation with Active Mode that now offers up to 10x more shake correction while you’re shooting HD video.
PMA 2010 News - Slim enough to fit in your pocket or purse at less than an inch thin the new Sony CyberShot DSC-TX5 camera is the world’s thinnest and smallest certified waterproof camera with Optical SteadyShot image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof. This new Waterproof camera from Sony is also great for activities such as snorkeling, snowboarding or boating.
PMA 2010 News - Canon announces a groundbreaking new addition to its expanding, world-famous EOS range of Digital SLR cameras - the EOS 550D. The Canon EOS 550D redefines the boundaries of Canon’s consumer DSLR range, incorporating technologies and features more commonly found in semi-professional DSLRs into the compact, lightweight body favoured by consumers. With a newly-developed 18 Megapixel APS-C CMOS sensor, coupled with Canon’s advanced DIGIC 4 image processor and the ability to shoot Full HD movies, photography enthusiasts are empowered to explore new levels of creativity. The Canon EOS 550D makes Canon’s powerful imaging technology more accessible to consumers.
PMA 2010 News - Canon strengthens its Power Shot camera range with the launch of a compact super-zoom digital camera that raises the bar in high-zoom, wide-angle photography. Replacing the highly-acclaimed PowerShot SX200 IS, the new PowerShot SX210 IS is aimed at users seeking for powerful performance in a highly compact body, and features a broad range of advanced technologies and customisable controls suited to mastering any photographic challenge. Boasting a genuine Canon wide-angle 14x zoom lens, 14.1 Megapixel resolution and DIGIC 4 processing, the Canon PowerShot SX210 IS is a superbly versatile compact camera that offers flexibility for use on any occasion.
PMA 2010 News - Canon announces the arrival of the latest and most advanced touch screen IXUS - the new IXUS 210. Available in black, gold, silver and pink, the Canon IXUS 210 offers a sculpted metal exterior, a 14.1 Megapixel image sensor and 24mm genuine Canon lens for premium imaging performance to match its iconic IXUS styling. A newly-developed touch user interface coupled with on-screen Hints and Tips, makes capturing, browsing and sharing images easier than ever before. The Canon IXUS 210 is the most advanced touch screen IXUS to date. By using large and easy-to-press on-screen icons while shooting, users can swiftly access commonly-used camera functions, while a simple-to-navigate touch menu system aids swift access to other camera settings.