PMA 2010 Report
Digital Foci had a small booth somewhere in the back of the hall of the PMA 2009. A new product, called the Photo Book was showcased. Digital Foci introduces this product as a digital photo album with a built-in 8 inch TFT LCD screen and 4 GB internal memory. You could also turn it around and say that the Digital Foci Photo Book is a digital photo frame with a leather-like wrapping. The built-in battery lasts for 2.5 hours. Pictures can be uploaded to the internal memory via a card slot or the USB drive. CompactFlash, Secure Digital, SDHC, Memory Stick, MultiMedia Card and USB drives are all supported. Itís a nice idea, however, personally I would rather carry a portable photo viewer or use the picture sharing option on my mobile phone.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).