PMA 2010 Report
Datacolor, a world leader in color technology, announced the arrival of ColorVision PrintFix Pro 2.0. The free software upgrade to its TIPA award winning PrintFix Pro and PrintFix Pro Suite printer profiling solutions are now available for download at the ColorVision web site.The PrintFix Pro 2.0 upgrade gives photographers and designers valuable new features to enhance the quality of tinted and black and white prints. Features include a new gray axis algorithm, advanced profiles settings, and new soft proof capabilities-allowing preview of custom profiles and settings before making a test print. Users may also build a range of custom printer profiles for differing black and white tints.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).