PMA 2010 Report
Wednesday 4th, July 2007
Posted by: Dennis Hissink
We have had the Casio Exilim V7 compact camera at our office for a long time, and we have made a lot of test shots in Amsterdam, among others. The new Casio Exilim EX-V7 was officially introduced at the start of 2007, and has been available quite recently. At the moment the Casio EX-V7 is the only line of Exilim camera with a 7x optical zoom lens. This is also its unique characteristic, as even with the 7x optical zoom, it maintains its slim, compact form. Additionally, the Casio Exilim V7 has a CCD stabiliser system, and a new processor: the Exilim Engine 2.0. Casio is one of the pioneers of the digital camera market and is outstanding for integrating innovative image solutions in its compact cameras.
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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.