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Canon at PMA 2007

Ralf Jurrien
PMA 2008 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien

The Canon booth at the PMA 2007 Las Vegas is as always overwhelmingly large and outsized. The Canon digital imaging booth is overcrowded and people are fascinated by the large series of compact camera models and of course the new race-monster, the world's fastest digital SLR camera; the Canon EOS 1D Mark III. The year 2007 is a brilliant year for Canon. Not only because Canon has conquered and still holds an important market share but also because it is exactly seventy years ago that the first Canon camera was born. It was the Canon S and the first one in a long array of successful cameras. Also the step from analogue to digital was carried out incredibly fast and on a professional level.

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Canon at PMA 2007


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The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2007 report for the latest introductions!

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