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Canon EOS 450D

Mark Peters
PMA 2010 Report
Sunday 3rd, February 2008
Posted by: Mark Peters

Canon launches its latest D-SLR, the EOS 450D (Canon Digital Rebel XSi in America). Featuring a 12.2 Megapixel CMOS sensor, EOS Integrated Cleaning System, 3.0” LCD with Live View mode and a new 9-point AF system, the model presents consumers with an unprecedented level of image quality and versatility at this end of the market. The Canon EOS 450D employs features already proven in Canon’s professional EOS-1 series cameras, including the DIGIC III image processor and a redesigned menu system that enables features such as direct control of Speedlite flash units from the camera LCD. A choice of 13 custom functions allows the photographer to customise the camera to their shooting style.

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Canon EOS 450D

Canon EOS XSi

Posted by: Mark Peters Sunday 3rd, February 2008

Canon USA, Inc.'s EOS Rebel series of digital single lens reflex cameras - the digital cameras that defined and refined what it means to be an "entry level" digital single lens reflex - have now redefined the gateway prowess and "pro-ness" of the DSLR category with the introduction of the line's new leader, the 12.2-megapixel Canon EOS Rebel XSi digital camera. Incorporating a number of high-end functions and technology found in Canon's professional Digital SLR camera models, the Canon EOS Rebel XSi digital camera boasts an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and the proprietary DIGIC III image processor.

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Canon EOS 40D

Posted by: Dennis Hissink Thursday 23rd, August 2007

Canon introduces its latest digital SLR for advanced amateurs and semi-professionals: the Canon EOS 40D. With a 10.1 Megapixel CMOS sensor, 6.5 frames per second burst performance, a newly developed AF system and 3.0” LCD with Live View mode, the Canon EOS 40D makes significant advances in both performance and versatility. The Canon 40D camera benefits from the new EOS technology platform introduced earlier this year with the professional EOS‑1D Mark III. Canon’s DIGIC III processor delivers responsive operation, improved color rendering and near-instant start-up time. The EOS Integrated Cleaning System combats sensor dust, while a strong magnesium alloy body with weather resistance ensures lasting durability.

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Canon EOS-1D MARK III

Posted by: Mark Peters Thursday 22nd, February 2007

Canon, the worldwide market leader in digital cameras, celebrates the 20th anniversary of its top-selling EOS single lens reflex camera system by announcing the EOS-1D Mark III Digital SLR, the world's fastest digital SLR camera. At 10 frames per second, the 10.1 megapixel EOS-1D Mark III digital SLR can fire huge motor-driven bursts of 110 Large JPEGs or 30 RAW files because it employs the new Dual DIGIC III image processor engine, providing enough computational horsepower to do parallel processing at a rate unmatched by any other digital SLR. The all-new 10.1 megapixel, APS-H size CMOS sensor which is designed and manufactured by Canon, is the most light-sensitive and innovative sensor that Canon has developed to date. It features a new microlens array and a more efficient pixel structure for ultra-low noise, resulting in exceptional image quality and an amazing ISO range of 100 to 3200 with extensions to ISO 50 and a highly usable ISO 6400. Furthermore, Canon today unveils several new accessories, including the EF-16-35mm f/2.8L II USM Lens and the Speedlite 580EX II Flash.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.