Canon Digital IXUS 700 | PMA Report 2005
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PMA 2005 report | Canon Digital IXUS 700 digital camera PMA 2005 Report - LetsGoDigital Online Magazine
PMA 2005 | Canon Digital IXUS 700 Camera Introduction

Canon Digital IXUS 700 digital camera introduction : Canon, a leader in photographic and imaging technology, releases a new flagship to the IXUS range, the 7.1 Megapixel Digital Canon IXUS 700. With a host of new features and a unique "Perpetual Curve" contoured design, the brushed stainless steel 'titanium grey' Canon Digital IXUS 700 continues the IXUS tradition of pushing compact camera design into new territories.

Driven by the same DIGIC II image processing architecture that propels Canon's EOS-1 pro-series digital SLR cameras, the Canon Digital IXUS 700 digital camera features a 3.0x optical zoom, large 2.0-inch LCD, high quality VGA video clips at 30fps up to the capacity of the memory card, Hi-Speed USB 2.0 connection, 'My Colour' in-camera colour editing and a Print/Share button for easy PictBridge direct printing and fast file uploads. Its 7.1 Megapixel sensor allows detailed enlargements greater than A3 size.

"Blending leading specifications and designer chic, this camera exemplifies our commitment to excellence," said Mogens Jensen, Head of Canon Consumer Imaging Europe. "The Canon Digital IXUS 700 goes to the core of the IXUS philosophy of bringing together uncompromising build quality and new cutting-edge technologies in a celebration of miniaturisation and design".

US productname: Canon PowerShot SD500                       European productname: Canon IXUS 700
US productname: Canon PowerShot SD500 | European productname: Canon IXUS 700

New design: While still referencing original IXUS designer Yasushi Shiotani's 'box and circle' concept, the Canon IXUS 700 design represents a departure from the traditional rectangular IXUS. The silky finish and distinctive curves are designed to feel great in the hand, while rounded contours exaggerate an already slender body, 8% lighter than the previous top-of-range Digital IXUS 500. The large 2.0-inch LCD screen features a QuickBright function that takes the screen temporarily to maximum brightness for improved visibility when shooting outdoors. A Night Display option improves LCD visibility for composition and framing in low light conditions. A sophisticated mode dial replaces the mode switch of previous models.

Blistering performance: Trusted by professional photographers and agencies such as Getty Images for its outstanding image rendering ability, DIGIC II assures superb image quality through improved colour gradation and white balance accuracy. DIGIC II also delivers instant 0.8 second start up time, uninterrupted 2.0 frame per second shooting until the memory card fills, and the new USB 2.0 Hi-Speed interface for fast uploads. Processing power also supports a new high-speed image playback function, image jump function (with search facility) during in-camera review, fast image rotation and increased card writing speed. Auto focus speed is 55% faster than it’s predecessor, thanks to a more compact, redesigned 37-111mm zoom lens and it's new rear focusing system, combined with DIGIC II processing.

Shooting features: To increase shoot-and-share enjoyment, a 'Hold' function now allows users to extend indefinitely the display of a newly shot image, and to delete it immediately if necessary without the requirement to switch to replay mode. The Canon 700 returns to shooting immediately when the shutter button is pressed again. A new My Colours menu gives users pre-capture control over image colours in stills and movies. Nine sophisticated colour editing features include Colour Accent, the ability to convert all but one chosen colour of an image to monochrome. Other My Colours functions allow favourite colours to be made more vivid and colours to be swapped, a feature designed for creative or fun purposes as well as practical applications, such as product design or interior decoration planning. Users can choose to save 2 copies of the image, with and without an effect applied.

For maximum versatility and ease of use, the Canon Digital IXUS 700 has a total of 13 shooting modes. These include Auto, Manual, allowing more experienced or adventurous users to take control of settings such as white balance, exposure compensation and shutter speed, which extend from 15 sec. to 1/2000 sec. and stitch assist for creating panoramas. 9 Special Scene modes include portrait, snow and beach modes for simple set-up in popular shooting situations. A new more powerful flash features 6 modes and has a range of up to 4.8m at ISO Auto.

New movie features: The Canon Digital IXUS 700 incorporates a number of new advanced video features. Digital zoom is now available while shooting video and users can record up to one minute at 60fps for smooth in-camera slow motion playback. Control over slow motion improves with more sensitive, five speed level adjustment, while white balance and exposure adjusts automatically when zooming during video capture. For recording clips suitable for email attachment, a 'Compact' mode provides for recording up to 3 minutes of 15fps, 160 x 120 resolution files.

Ergonomics: Despite successfully decreasing the size of the viewfinder, Canon's engineers have maintained a 16mm eye relief, perfect for prescription spectacle wearers. The Intelligent Orientation Sensor not only rotates automatically images taken with the camera held vertically, it also improves auto white balance, auto focus and auto exposure by helping the Camera’s iSAPS 'in-built photographer's assistant' to take into account likely positions of sky and foreground.

Extending creativity: An optional waterproof case allows users to capture exciting marine life stills and video down to 40m. The case includes a diffusion plate to counter the ‘snow’ effect produced by particles suspended in the water, and a double glass lens to prevent fogging. Optional buoyancy compensation weights prevent the camera from pulling to the surface during SCUBA or skin diving. A new optional High Power Flash accessory, the Canon HF-DC1, further extends the options for night and indoor shooting. With a guide number of 18 (ISO 100, metres ), the slave flash automatically fires in-sync with the camera’s in-built flash, ignoring any pre-flash. It can be adjusted to three power output settings based on the aperture value of the camera. The unit attaches to the Canon Digital IXUS 700 camera with a supplied bracket that maintains the ability to mount both camera and flash on a tripod.

Print and share: For photo prints without first uploading to a computer, the Canon IXUS 700 supports full PictBridge functionality. When coupled with DIGIC II compact photo printers such as Canon’s new Compact Photo Printer Canon SELPHY CP600, the camera/printer combination is capable of producing borderless photo prints in just 63 seconds. Wide (100 x 200mm) format landscape printing is also supported with these printers, images being automatically cropped to fit the wide format direct from the camera. Functions such as ID photo print, N-Up (Multi-image) printing and movie clip series printing are also supported. One-touch upload is available via the print/share button and now supports direct transfer to both Windows and Mac platforms.

Software and access to Canon iMAGE GATEWAY: Software supplied includes ZoomBrowser EX (Windows) and ImageBrowser (Mac) for viewing, managing and archiving images. Other software includes PhotoStitch and PhotoRecord, plus photo manipulation software ArcSoft PhotoStudio. Drivers include TWAIN (Windows 98/2000) and WIA (Windows Me). Picture Transfer Protocol (PTP) support allows the camera to connect to any Windows XP (SP1 - 2) and Mac OS X (v10.1.5 - 10.3) system without the requirement for a driver installation. Camera ownership entitles the purchaser to register for 100MB storage space on the Canon iMAGE GATEWAY, an online gallery where images and movies can be stored in albums and shared to selected friends and family. New My Camera functions (such as shutter sounds and start up images) can also be downloaded to the camera from Canon iMAGE GATEWAY.

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