PMA 2010 Report
The ATP Photo Finder comes in four different colours; besides the green with black model we tested, black/white, white/black and white/orange versions are also available. The bright green part feels a bit like rubber. The black parts, used for the edges of the GPS Photo tracker, are made of plastic. With its dimensions of 3x1.5x1 inch, I wouldn’t exactly call the ATP Photo Finder compact. However; the included carbine clip - completely carried out in black plastic- offers a great solution. Furthermore, the ATP Photo Finder features a 128x32 Dot Matrix FSTN monitor which puts this ATP a step ahead of the competition, since most GPS photo trackers lack a monitor. The monitor offers information about your position through coordinates and the current date and time. Besides the Photo Finder and the carbine clip, a mini USB cable and a quick user’s guide in English are included in the package. The whole set is delivered in a simple cardboard box.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).