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ArcSoft solutions for digital cameras

Ralf Jurrien
PMA 2008 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien

ArcSoft is demonstrating its new Smile Detection, Blink Detection, and D-Lighting Embedded Solutions for digital cameras and camera phones this week at PMA 2007. Together with ArcSoft’s existing and widely touted Embedded Solutions, these technologies give camera makers the opportunity to provide advanced enhancement functions built in to their devices. “Today’s digital capture devices, particularly camera phones, are everywhere now,” said Michael Downs, ArcSoft Vice President of Marketing and Business Development. “With our Smile Detection, Blink Detection, and D-Lighting technologies embedded into their devices, people can capture better photos and avoid common problems, such as closed-eye.”

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The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2007 report for the latest introductions!

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Camera Phones