PMA 2010 Report
Thursday 8th, March 2007
Posted by: Ralf Jurrien
ArcSoft is demonstrating its new Smile Detection, Blink Detection, and D-Lighting Embedded Solutions for digital cameras and camera phones this week at PMA 2007. Together with ArcSoft’s existing and widely touted Embedded Solutions, these technologies give camera makers the opportunity to provide advanced enhancement functions built in to their devices. “Today’s digital capture devices, particularly camera phones, are everywhere now,” said Michael Downs, ArcSoft Vice President of Marketing and Business Development. “With our Smile Detection, Blink Detection, and D-Lighting technologies embedded into their devices, people can capture better photos and avoid common problems, such as closed-eye.”
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the 2010 PMA International Convention & Trade Show in Anaheim Convention Center (California, US).
