PMA 2010 Report
Apple manages to surprise the world quite regularly, whether it's with amazing computers and the iPod, or with software. Often, their competition just has to wait in fear and trembling to see what the designers in Cupertino have come up with next. In December 2005, every photographer had their eyes trained on Apple after they announced a new way of handling RAW files. Apple Aperture was born and set to compete directly with the lord and master in this area of photography software: Adobe. Not so much with Photoshop, but with Lightroom. Apple's main strength is that their software can use both the operating system and CORE. Of course, the disadvantage is that it can only be used with an Apple computer.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).