Apple is now shipping Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your PC or Mac on your widescreen TV, including movies, TV shows, music, photos and podcasts. With Apple TV’s stunning new interface, anyone can quickly browse and view their entire collection of digital media from across the room using the simple and intuitive Apple Remote. Apple TV easily connects to almost all modern widescreen televisions. “Apple TV is like a DVD player for the Internet age providing an easy and fun way to play all your favorite iTunes content from your PC or Mac on your widescreen TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.
Apple manages to surprise the world quite regularly, whether it's with amazing computers and the iPod, or with software. Often, their competition just has to wait in fear and trembling to see what the designers in Cupertino have come up with next. In December 2005, every photographer had their eyes trained on Apple after they announced a new way of handling RAW files. Apple Aperture was born and set to compete directly with the lord and master in this area of photography software: Adobe. Not so much with Photoshop, but with Lightroom. Apple's main strength is that their software can use both the operating system and CORE. Of course, the disadvantage is that it can only be used with an Apple computer.