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Adobe brings Video Editing Tools Online

Mark Peters
PMA 2018 Report
Thursday 22nd, February 2007
Posted by: Mark Peters

Adobe Systems Incorporated is pioneering a new way to deliver its industry leading creative software technologies online, with the launch of its web-based video remix and editing technology. Today, Adobe and Photobucket announced a partnership to integrate Adobe web-based video remix and editing technology directly into the Photobucket user experience, giving 35 million Photobucket users direct, free access to world-class digital video editing tools. The agreement marks a new stage in Adobe's delivery of its renowned video software technologies that today underpin flagship products such as Adobe Premiere Elements and Adobe Premiere Pro. The company expects to announce more partnerships with Internet companies and media properties over the coming months. These free services are expected to be driven by advertising revenue - and by offering customers simple upgrade paths to Adobe Premiere Elements and Adobe Photoshop Elements software, both market leaders in the home digital video and photo editing space.

Read complete news story about : Video Editing Tools
Video Editing Tools

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).