PMA 2010 Report
The digital imaging market is a picture worth a thousand words, or millions of dollars for manufacturers and retailers. As digital camera revenue growth begins to slow, it's the accessories market that's keeping business booming. According to The NPD Group's retail tracking service, digital camera accessories, including items such as lenses, cases, batteries, speedlights, tripods, accessory kits, docks, lens filters and adapters, powerpacks and chargers, grew 29% in units from 2005 to 2006, and 40% in dollar volume. From 2004 to 2006, the contribution of camera accessory revenue to the entire digital imaging market went from 9 percent to 13 percent.
The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).