PMA 2010 Report
PMA 2010 news - From taking photos of sea turtles just beneath the water’s surface to recording your first dive down to a beautiful coral reef, the new additions to Sony’s line of CyberShot camera and Handycam camcorder accessories ensure that you’re always ready to capture special underwater moments.
PMA Show - The Sigma Corporation is pleased to announce that FLD (“F” Low Dispersion) glass, which has a performance equal to fluorite glass, has been adopted and used in our new high performance lenses. FLD glass is the highest level low dispersion glass available with extremely high light transmission. This optical glass has a performance equal to fluorite glass which has a low refractive index and low dispersion compared to current optical glass. It also benefits from high anomalous dispersion. Using these characteristics gives excellent correction for residual chromatic aberration (secondary spectrum) which cannot be corrected by ordinary optical glass and ensures high definition and high contrast images.
Copying and sharing memory card-based photos, videos, music and data is easier than ever with new Kodak card readers developed by Sakar International. Four card readers now available in stores will be joined in spring 2010 by an extra-secure microSD card reader designed to transfer photos from your cell phone or camera, including the new Kodak SLICE Touchscreen Camera announced by Kodak. Roughly the size of a quarter, the new Kodak R110 card reader for microSD Cards (MSRP $14.99) has special features to keep the card, USB connection and device itself safe and secure.
Digital Foci had a small booth somewhere in the back of the hall of the PMA 2009. A new product, called the Photo Book was showcased. Digital Foci introduces this product as a digital photo album with a built-in 8 inch TFT LCD screen and 4 GB internal memory. You could also turn it around and say that the Digital Foci Photo Book is a digital photo frame with a leather-like wrapping. The built-in battery lasts for 2.5 hours. Pictures can be uploaded to the internal memory via a card slot or the USB drive. CompactFlash, Secure Digital, SDHC, Memory Stick, MultiMedia Card and USB drives are all supported. It’s a nice idea, however, personally I would rather carry a portable photo viewer or use the picture sharing option on my mobile phone.
Digital picture frames continue to try and conquer a larger market share, in order to become a standard accessory in homes world-wide. Various suppliers showcased their latest digital frames, with or without designer edge. All depends on your personal taste, of course, but I have seen some frames I'd certainly never want to have in my house. These digital picture frames often provide innovative functions. HP demonstrated the possibility to directly print the picture of the frame wirelessly with the accompanying remote control through one of HP's picture printers. We also noticed a striking amount of Bluetooth techniques and more multi-functionality of the frames.
Hoodman once again brought some very handy accessories to the PMA show. With their striking yellow/black booth, Hoodman always attracts the attention. Hoodman knows how to convince the photographer of the use of certain accessories like the so-called 'Hoodloupe Professional'. This magnifier has to be placed on the back of the LCD monitor of the digital SLR, so that you can check the sharpness of a picture very precisely in addition to optimum reproduction. The new Hoodloupe Professional comes in a size up to 3 inches. Even more convenient is the possibility to wear the Loupe around your neck so you can quickly check a picture without having to attach the loupe to the display all the time.
Whether snapping photos of brightly colored fish just beneath the surface or recording snippets of the kids on safari in the backyard, the new additions to Sony’s line of CyberShot and Handycam accessories will ensure that consumers are equipped for any moment worth capturing. From the great outdoors to the family great room, Sony is offering shutterbugs and videographers practically everything they need to get the perfect shot, including new underwater camera housing, high-definition (HD) lenses and output cables, tripods and accessory packs for sports and outdoor enthusiasts, as well as a full line of fashionable and functional cases and camera bags.
Origin Laboratories will introduce Purosol Optical to the photo imaging industry at the 83rd annual Photo Marketing Association (PMA) International Convention and Trade Show, Las Vegas, Nevada. Purosol Optical is part of Origin Labs' line of advanced, enzyme-based cleaning products specifically formulated for today's advanced lenses. The cleaner is engineered to work on the molecular level, actually breaking the bonds that dust, dirt and grime use to grip the lens surface. Purosol Optical is specifically designed to protect high-end multi-coated lenses and other optical devices, including: fashion eyewear, cameras, microscopes, telescopes, binoculars, gun sights, as well as CD and DVD surfaces.