If you use a traditional light table to take product photographs, you’re probably well aware of the hassle that comes with the territory. Light tables are typically cumbersome and difficult to set up, forcing many photographers to leave them assembled even when not in use. At PMA 2007, Lastolite, a leading manufacturer of lighting solutions, will showcase the next generation light table which will prove to be the ultimate solution for product photography - the LiteTable. Unlike traditional tubular framed light tables, the revolutionary design of the LiteTable allows it to be assembled in a matter of minutes without the need of any tools or screws.
Kata, a world leading manufacturer of ergonomic, protective carrying solutions, is proud to announce three additions to its Global Digital Collection - the PB-44, PB-46 and PB-48. A new family of small, lightweight cases, the PB-44, PB-46 and PB 48 offer shooters a stylish and ergonomic solution for protecting and transporting their DSLR, lenses and accessories. Each case is capable of holding a DSLR in top grip position and comes with padded internal and external pockets to accommodate additional equipment, such as media cards, cables, batteries and more. Additionally, the PB 48, the largest of the three new cases, is also able to store lenses, flashes, or other accessories.
Fujifilm USA, Inc. is introducing new Fujichrome Velvia 50 for Professionals (RVP 50), a high color saturation, high contrast transparency film at the PMA 2007 Annual Convention and Trade Show in Las Vegas, NV. At the beginning of 2005 Fujifilm announced the discontinuation of previous Fujichrome Velvia for Professionals (RVP) due to difficulties in procuring some of the key raw materials used to produce the product. However, since the last stocks were sold earlier last year, the company received many requests from photographers worldwide to restart manufacturing, as they had used Velvia for many years and consider it unmatched in terms of quality and character.
Fujifilm USA, Inc., announced the immediate release of the CP-49LR Frontier Chemical Cartridge. The CP-49LR is developed for use on medium-to-high throughput Frontier systems and specifically designed to reduce reduces the volume of packaging materials for disposal. Additionally, because of the 11% reduction of replenishment rate for Crystal Archive Type II Paper, less chemical waste handling and disposal is necessary. Each CP-49LR PC cartridge will process 125 m² (1,345.5 ft²) Fujicolor Crystal Archive Type II Paper, a significant increase compared to the current CP-49E cartridge capacity. This increase in capacity results in fewer cartridge changes.
Energizer e2 Lithium will be at PMA again this year illustrating its superiority as the longest-lasting AA and AAA batteries in high-tech devices. While the performance advantage is clearly evident in digital camera comparisons - 630 pictures with Energizer e2 Lithium vs. 90 with leading ordinary alkaline - there are many more devices that these batteries will provide the longest-lasting performance in including MP3 players, wireless headsets, LEGO Mindstorms NXT Robotics Tool kits, the Apple Mighty Mouse, handheld GPS systems and CD players. Many of these devices will be available to examine at the Digital Focus!, an event preceding the start of PMA.
With the introduction of its new Ergo-Tech Collection, Kata has given consumers worldwide a new reason to get excited about what they put on their backs, shoulders or belts. Boasting state-of-the-art designs that look as though they were taken from the pages of a sci-fi novel, Kata’s new bags, packs and cases are most definitely ahead of their time and were designed to be the definitive carrying solutions for today and the future. A unique blend of cutting-edge technologies and materials are at the heart of the Ergo-Tech Collection and together with its unprecedented design, are sure to elevate Kata’s position as a leading manufacturer of ergonomic and protective carrying solutions.
When Kata introduced its Global Digital Collection to the world for the first time in 2004, it gave photographers something new to look forward to - a line of protective carrying solutions, everyday traditional designs and redefine what a bag and case should be. The GDC line brought a fresh, high tech perspective to the imaging world, and put Kata on the radar screens of both professional and amateur shooters worldwide. At PMA 2007, Kata will extend the collection with four new bags, each of which coincide with the high-tech, protective design philosophy that has become synonymous with the GDC. The new additions include the R-101 Rucksack, W-94 Waist Pack, H-10 Holster and the RL-302 Laptop Rucksack.
Each year, Kata continues to enhance its Global Digital Collection (GDC), offering professionals new and improved solutions for protecting and transporting their gear. With groundbreaking designs and a unique protective technology, the GDC line is in a league of its own and has set a new standard for protective carrying solutions among the competition. At PMA 2007, Kata will unveil three new GDC organizer / lighting cases, the OC-86, OC-88 and the OC-97, each of which can be customized to hold a variety of equipment, including cameras, accessories, lighting equipment or stands. The new OC-86, OC-88 and OC-97 are the ideal solutions for keeping today’s hard working professional organized and mobile.