Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of its newest toploading camera bag series. Toploader Pro AW is built for the pro who requires fast access, agility and flexibility while on assignment. The contoured, asymmetrical shape of Toploader Pro AW follows the lines of a pro digital SLR camera for a snug, protective fit. Complementing this lean profile is the side opening with easy-grip access; the camera sits sideways making it easy to grab, shoot and put back. Lowepro’s quick-release buckle allows the photographer to close the bag without zipping it, enabling fast access plus security while on the move.
Whether snapping photos of brightly colored fish just beneath the surface or recording snippets of the kids on safari in the backyard, the new additions to Sony’s line of CyberShot and Handycam accessories will ensure that consumers are equipped for any moment worth capturing. From the great outdoors to the family great room, Sony is offering shutterbugs and videographers practically everything they need to get the perfect shot, including new underwater camera housing, high-definition (HD) lenses and output cables, tripods and accessory packs for sports and outdoor enthusiasts, as well as a full line of fashionable and functional cases and camera bags.
Electric car pioneer ZAP says its iZAP battery designed for the Apple iPod is more useful for the energy intensive Apple iPhone. "The iZAP battery was a life-saver during my business trip to China last week," said Apple iPhone owner Steve Schneider, Chief Executive Officer for ZAP. "Frankly, if an Apple iPod runs out of power, losing your music and photo or video is not as critical to your business trip as the Apple iPhone. You lose your cell phone access, text messages, Internet and email access, time zone clock, business notes, scheduling software, driving maps, calculator and all the other news and information for which the Apple iPhone was designed."
At PMA 2007, National Geographic, a pioneer in the use of photography in achieving its mission of increasing world knowledge, will announce the addition of five models to its highly successful Earth Explorer Camera Bag collection. Part of National Geographic’s full line of photo and video support products and accessories, the Earth Explorer collection boasts an environmentally friendly design coupled with cutting-edge ergonomics and performance. The new bags along with the entire Earth Explorer collection will be showcased at the Bogen Imaging booth. The National Geographic Earth Explorer collection is an ideal blend of today’s cutting-edge protective carrying technology.
Origin Laboratories will introduce Purosol Optical to the photo imaging industry at the 83rd annual Photo Marketing Association (PMA) International Convention and Trade Show, Las Vegas, Nevada. Purosol Optical is part of Origin Labs' line of advanced, enzyme-based cleaning products specifically formulated for today's advanced lenses. The cleaner is engineered to work on the molecular level, actually breaking the bonds that dust, dirt and grime use to grip the lens surface. Purosol Optical is specifically designed to protect high-end multi-coated lenses and other optical devices, including: fashion eyewear, cameras, microscopes, telescopes, binoculars, gun sights, as well as CD and DVD surfaces.
At the stand of Jobo I had a chat with Annika Hummerich of Jobo Germany. There were several products showcased at the Jobo stand amongst them a pre-production model of a interesting device for the professional photographer. The Jobo photoGPS is a GPS device that is mounted on the hot-shoe of a SLR camera and is able to get you GPS data that will be inserted into your Exif automatically. According to Annika not only the location data in figures will be edited into the Exif, also the name of the place where the picture is taken will be noted. The Jobo photoGPS will get its power via an USB interface. The energy system is intelligent and is only active when needed which result into an energy capacity of 1 year!
Concord Camera unveiled the Frame & Store Photo Storage System at the PMA 2007 trade show. Developed based on extensive consumer testing, this exciting and innovative new photo organization and storage solution consists of the Frame & Store Photo Storage Cartridge, the Frame & Store Photo Storage Frame and the Frame & Store Decorative "Lock & Load" Frame. Concord is currently developing a full line of products and accessories around the patent pending Frame & Store Photo Storage System that will enhance the consumer's photo experience including innovative and stylish storage racks and decorative desk accessories made specifically for the Frame & Store cartridges.
Last year it was the Popabrella which made me smile, at this years PMA 2007 show it is the new Probrella that made my day. Sometimes you see one of those gadgets that after thinking of it are not a bad idea at all. The Probrella could be the solution for those out there who have always the 'luck' taking their favorable moments in the middle of the rain. Although it is claimed to be aimed at the professional photographer I cannot help it to think that it is hard to believe seeing a professional out there in the field with the Probrella attached to his professional SLR camera. But who knows, it could also be me that is 'old fashioned' The Probrella is for me the gadget of the today's PMA 2007!