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BenQ X800

Posted by: Mark Peters Sunday 3rd, February 2008

BenQ announces the launch of the world’s slimmest 8 Megapixel digital camera at 9.8mm. Equipped with a bright 3-inch LCD display, Prism Type 3x optical zoom lens, Face-Tracking and Super Shake-Free mode, the BenQ DC-X800 allows consumers to capture precious memories with high quality pictures. The portable media player function also allows consumers to watch video and listen to MP3s, and is an ideal travel partner wherever you go. The super slim BenQ X800 features a bright 3-inch LTPS LCD and a prism-type lens which is housed entirely in the camera body, making the thinnest design possible. When zooming in on an image, all of the lens’ movement takes place inside the camera.

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Nikon D60 SLR

Posted by: Ralf Jurrien Sunday 3rd, February 2008

Nikon Corporation is pleased to announce the D60, one of the smallest Nikon digital SLRs ever. The Nikon D60 makes it fun and easy to take breathtaking pictures while also offering plenty of features for those who want to deepen their interest in creative shooting. With a split-second shutter response, the Nikon D60 captures pictures that cameras with longer time lags miss. Ease of use and creative options both come standard with the Nikon D60, whose exclusive Nikon technologies help deliver high-quality pictures with vibrant color and stunning, edge-to-edge detail. Such superior results are achieved through a high-resolution image sensor utilizing 10.2 megapixels and the world-famous Nikkor lenses delivering razor-sharp pictures.

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Canon EOS 450D

Posted by: Mark Peters Sunday 3rd, February 2008

Canon launches its latest D-SLR, the EOS 450D (Canon Digital Rebel XSi in America). Featuring a 12.2 Megapixel CMOS sensor, EOS Integrated Cleaning System, 3.0” LCD with Live View mode and a new 9-point AF system, the model presents consumers with an unprecedented level of image quality and versatility at this end of the market. The Canon EOS 450D employs features already proven in Canon’s professional EOS-1 series cameras, including the DIGIC III image processor and a redesigned menu system that enables features such as direct control of Speedlite flash units from the camera LCD. A choice of 13 custom functions allows the photographer to customise the camera to their shooting style.

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Sony CyberShot DSC-W120

Posted by: Ralf Jurrien Sunday 3rd, February 2008

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W120 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W120 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W120 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The Sony CyberShot W120 boasts 7.2 effective megapixel resolution, plus Smile Shutter, Face Detection, Super SteadyShot and a 4x Carl Zeiss optical zoom lens.

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Sony CyberShot DSC-W110

Posted by: Dennis Hissink Sunday 3rd, February 2008

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W110 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W110 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W110 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The entry-level Sony CyberShot W110 offers 7.2 effective megapixel resolution plus 4x optical zoom, Smile Shutter and Face Detection.

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Sony CyberShot DSC-S750

Posted by: Mark Peters Sunday 3rd, February 2008

The new Cyber-shot S-Series expands with the Sony CyberShot S750 digital camera, delivering great-looking pictures plus smart features without breaking the bank. Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S750 puts amazing images within everyone’s reach. With a high-quality Sony 3x optical zoom lens and a high resolution of 7.2 effective megapixels, the Sony CyberShot S750 produces detail-packed images that look amazing blown up as A3 sized prints. The Sony CyberShot S750 offers Face Detection. This powerful Sony-developed technology can track up to three faces in the frame at a time, adjusting focus and exposure for clear, beautifully exposed portraits of friends and family.

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Sony CyberShot DSC-S780

Posted by: Ilse Jurrien Sunday 3rd, February 2008

The Cyber-shot S-Series expands with the Sony CyberShot S780 digital camera, delivering great-looking pictures plus smart features without breaking the bank. Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S780 puts amazing images within everyone’s reach. With a high-quality Sony 3x optical zoom lens and a high resolution of 8.1 effective megapixels, the range-topping Sony CyberShot S780 produces detail-packed images that look amazing blown up as A3 sized prints. The Sony CyberShot S780 offers Face Detection. This powerful Sony-developed technology can track up to three faces in the frame at a time, adjusting focus and exposure for clear, beautifully exposed portraits of friends and family.

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Sony CyberShot DSC-W130

Posted by: Mark Peters Sunday 3rd, February 2008

Sony’s popular Cyber-shot W-Series gains a fresh new look for ’08 with the new Sony CyberShot W130 digital camera that teams fantastic HD image quality with easy-to-use features. Available in a choice of up-to-the-minute colour options, the Sony CyberShot W130 stands out with its clean lines and cool, contemporary looks. Inside the sleek all-aluminium case, the Sony W130 is packed with the latest Sony technology to widen your creative options and guarantee even more fabulous memories. The Sony CyberShot W130 boasts 8.1 effective megapixel resolution, plus Smile Shutter, Face Detection, Super SteadyShot and a 4x Carl Zeiss optical zoom lens.

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The digital SLR camera market is booming. Compared to last year the DSLR camera sales increased with impressive numbers and it seems the digital SLR camera has become a mass consumer product. New entry level D-SLR cameras with 6 Megapixels surprisingly were welcomed very well by the amateur photographer and it seems that within this segment of the digital camera market the resolution range of 6 - 10 Megapixel fulfils the need of the amateur photographer. Without lenses the digital SLR camera would not be complete and it is for that reason we see a huge number of digital SLR lens introductions appear this year. There are multiple camera manufacturers offering their best own brand solution for its DSLR camera, but there are even more specialized lens manufacturers who offer an impressive number of lens solutions too. Keep your eye on the digital SLR lens section of this PMA 2007 report for the latest introductions!

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