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Sigma Booth: Sigma launched an impressive series of lenses. During the PMA 2005, this large amount of lenses was showcased to the public, behind glass. During our publications, the articles on this new range of lenses, specifically adjusted to fit digital use, were getting used worldwide as a reference. The response of the readers and Sigma enthusiasts was incredibly positive and livened things up. It is good to see that digital reflex cameras are definitely in the spot lights at the moment and that lens manufacturers like Sigma gets pulled up by a growing group of enthusiastic advanced and professional photographers. It may be clear that this also benefits the photography world in itself and it also offers a chance to photo dealers to share their knowledge and offer tailored service to the customer. The digital reflex camera could be one of the anchors for the photo dealer to keep him in business and to be able to be characterized as an image specialist.
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