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Sony Booth: Sony announced a large series of digital cameras during PMA 2005. Amongst them we find the Cybershot DSC H1, showing a new approach from Sony. This camera is Sony's answer to the range of digital Megazoom cameras that appeared on the market lately from manufacturers like Konica Minolta, Olympus etc. The camera is equipped with a 12x optical zoom and an image stabilizer. I am curious to find out what the end results will be of this product, although for now it seems that it will take a while before the Cybershot H1 is actually available on the market.
Sony is a very active manufacturer with numerous concepts, innovations etc. that influence the market. However, even a giant as Sony notices that the digital market more and more grows towards the replacement market, with beside it the strong growing market like the Mobile Imaging market. Prices are under pressure and there seems to be less room for possibilities of growth for new products. Eight megapixels seems to be the absolute maximum for a digital compact camera, 12x optical zoom is also one of the possibilities and a compact size is no longer a problem. Which innovations will be made to keep the demand for new products alive? Wireless seems one of the trumps but a standard still seems far out of reach.
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