SanDisk Booth: The SanDisk booth is incredibly crowded. Many visitors are packed together to talk to a SanDisk co-worker or at least have a glance at the new SanDisk product range. One striking and in my opinion simply genius product is the SD memory card with SD Plus technology. Somebody had the clever idea of combining a Secure Digital memory card format with a USB interface connection. Putting an ultra small hinge in the housing of the Secure Digital memory card, makes it possible to open the card, revealing the USB interface. The announcement of the SanDisk Ultra II memory card with Plus technology, is the peak of the SanDisk booth for me!