Nikon Booth: A few days before the PMA 2005 started, Nikon unveiled its new assortment of digital cameras. Personally I didn't find Nikon's introductions very surprising. Launching the new Nikon Coolpix digital camera range shows that the market is changing into a replacement market and that it isn't necessary at this point to launch innovative products on a lively market. More attention was given to improving the in-camera image editing, which finally resulted in applications like D-Lighting and the automatic face detection software. Both features offer ease of use to the end-user.

Many advanced photographers were anxiously waiting for an announcement that never came. Nikon didn't announce anything concerning a new digital reflex camera. However, Nikon did improve the Nikon D2H on numerous items and announced a restricted series of the new D2Hs camera. I am sure Nikon is following its very own strategy in order to be able to deal with the fast growing digital reflex camera market. How will Nikon react to the introduction of the Canon EOS 350D, Nikon's competitor and a product that is capable of conquering a market share. The Nikon D70 is still standing strong and continues to attract a lot of attention from the public. As always the Nikon booth receives large amounts of visitors and Nikon is able to look back on a successful PMA show.

Nikon Face Priority AF | Software