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PMA 2005 | 40% of all digital prints made at retail stores |
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PMA projects 40% of digital prints to be made at retail this year: Photo Marketing Association International, Jackson, Mich., USA, reports, in a research report released today, 40 percent of the 7.7 billion digital prints to be made in the United States this year will be made at retail stores. That's an increase from 31 percent in 2004. The entire consumer digital printing market is growing, with home printing making up a projected 52 percent of digital prints in 2005. The report also provides digital camera forecasts.
Home printers and online firms were almost the only ways consumers made prints from their digital cameras through 2002. By the end of 2003, resolutions had improved, 28 percent of U.S. households owned digital cameras and demand for retail services was about to grow. Significant investments in infrastructure by retailers followed the next year. In 2004, the retail channel accounted for 32 percent of the prints made from digital cameras, up from 16 percent the previous year. And in 2005, 39 percent of digital prints are projected to be made at retail locations.
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The majority of prints are still made at home. Home printing is benefiting from new camera buyers but has not seen significant gains from current digital users who will not make more than a certain number of prints at home. As a result the total number of prints made at home is growing but the share of prints made by this method has declined to 61 percent in 2004 versus 76 percent the previous year. This trend is expected to continue in 2005 with home printing accounting for just over half the total market volume. The share of prints ordered online is also expected to be eight percent in 2005, unchanged from the previous year.
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Source: PMA Marketing Resource
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Related PMA link:
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» Read the full report
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