Nikon Face priority AF | PMA Report 2005
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PMA 2005 | Nikon Face priority AF introduction

Nikon Face priority AF introduction : Nikon Corporation proudly introduces an exciting new technology which will make capturing sharp portraits extremely easy. This new technology carries the name of Nikon Face priority AF and the Nikon Coolpix 7900, 5900 and 7600 digital cameras will be the first to use this technology integrated in the cameras.

The Nikon priority AF uses the newest technology to automatically detect human faces in a picture and then adjust the focus to this information. As a result the user only has to capture his family and friends on a random spot in the image. The camera then focuses correctly on the faces of a person. (The ability of recognizing faces can be limited depending on the shooting circumstances).

Nikon Face priority AF

Nikon Corporation succeeded in launching this new technology on the market in close corporation with Identix (USA), who enabled this technique based on their 'FaceIt' face recognition technology. Or like Dr. Joseph Atick, president and CEO from Identix puts it: "We are proud of working together with Nikon, a leading camera manufacturer, and being capable of making this face recognition technology available for the consumer market. With our FaceIt technology incorporated as a totally new function of the Nikon Coolpix cameras, users will be able to capture images of people in a completely new and comfortable way."

The new Nikon Face priority AF function is a great example of how Nikon builds on the success of the Nikon Coolpix compact digital cameras product line. The cameras are getting more and more user-friendly and it becomes easier every day to make fantastic photos. Recently Nikon successfully introduced the advanced red-eye correction function. This technique automatically detects the annoying phenomenon of red eyes that sometimes occurs when taking portrait pictures with flash, then corrects the image with the in-camera image processing technology and as a result delivers fine looking portraits.

Nikon also allows users of digital compact cameras to improve the exposure of images already taken, by means of the innovative D-Lighting function. This function is ideal for  shooting circumstances with too much backlight or for images with insufficient flash light. D-Lighting adds extra colour and detail to the dark image segments while well-exposed segments of the image remain untouched.

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