| PMA 2005 | Fujifilm FDi Partner Concept awarded |
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Fujifilm FDi Partner Concept awarded : The Fujifilm FDi Partner Concept introduced last Fall has been awarded the Marketing and Innovation Prize of the trade journal "Fotowirtschaft". Now in its sixteenth consecutive year, this prize for innovative products, forward-looking concepts and promising ideas for the imaging market is awarded annually, for ideas which help the industry to tap additional target groups for photography. First prize in the "Concepts" category went to Fujifilm's FDi Partner Concept, aimed at operators of minilabs in the Frontier series. It offers a solution for the imaging business in which photo dealers receive customized service packages depending on their order volume. This means that customers can obtain hardware and expendables from under one roof.
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But also services ranging from analysis via planning and financing to individual marketing strategies and the necessary promotional materials. "Fujifilm's FDi Partner Concept offers everything needed for a successful digital imaging business," says Editor-in-Chief Daria Huster. This is a perfect summary of the value of this support package for the photo industry.
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