SanDisk Flash storage media - PMA 2003
SanDisk Flash storage media
During PMA 2003 SanDisk has announced a new comprehensive line of high-performance cards designed to meet performance levels dictated by professional and "prosumer" digital photographers including the ability to withstand a wide range of temperature extremes. This announcement was made at the PMA 2003 event in Las Vegas where SanDisk is showing their broad and complete line of products. At this moment the SanDisk Extreme line will not be introduced in Europe and will be mainly targeted at the USA market.
SanDisk Flash storage media
Sold exclusively through photo retail channels, the new SanDisk Extreme CompactFlash cards deliver a sustained write speed of up to 6 megabyte (MB) per second and sustained read speed of 9MB/sec. The 1GB SanDisk Extreme cards are designed to operate in a wide temperature range from -25 to 85 degrees Celsius, making them ideal for harsh shooting environments and punishing conditions such as when they are stored next to hot camera lights.
According to Nelson Chan, senior vice president and general manager of SanDisk's retail business unit, SanDisk has leveraged its long history of producing highly reliable storage cards to develop the Extreme line, which represent a combination of high performance and wide operating temperature range to meet the unique needs of the serious photographer. Since these photographers typically purchase their equipment at photo retailers the SanDisk Extreme product line will be only available exclusive to this channel.
Should the need occur, each SanDisk Extreme card is bundled with a data recovery software application designed to recover hidden, deleted and lost digital images. In addition, each card is backed by a lifetime warranty. SanDisk Extreme CompactFlash will initially ship in capacities of 256, 512MB and 1 gigabyte, with street prices of $99, $189 and $379 respectively. SanDisk Extreme SD cards will be available in 256 and 512MB capacities with a street price $109 and $219 respectively. Both card formats are expected to start shipping in Q2 2003.
SanDisk Extreme cards use SanDisk NAND flash technology and highlight the company's ongoing commitment to continued improvements in speed, capacity, reliability and features for storage cards. SanDisk Extreme cards are designed for compatibility with today's leading CF and SD-approved digital SLRs, video and still cameras, card readers and electronic devices.
Besides the Extreme series SanDisk has also announced the 1GB SanDisk Ultra CompactFlash card with a sustained write speed up to 6MB/sec and sustained read speed of 9MB/sec, making it the fastest and largest capacity Type I CompactFlash card. The sustained write and read performance of the new 1GB Ultra CompactFlash card is approximately twice the speed of SanDisk's current Ultra line. Actual performance may vary between digital cameras from various manufacturers. The cards are fully compatible and interchangeable with all CompactFlash digital cameras, CompactFlash card readers and adapters. In addition, SanDisk introduced the SanDisk Ultra SD card line to its family of high-speed film cards specifically designed for digital cameras. The new SanDisk Ultra cards are designed for serious photographers who use digital cameras with CompactFlash or SD slots.
The increasing Megapixel count of today's digital cameras can result in the creation of extremely large image files which lengthens the time required for the camera to capture the image and save it to the film card. SanDisk has significantly optimized the performance of its SanDisk Ultra CompactFlash and SanDisk Ultra SD cards so that these large image files are saved quickly. The new SanDisk Ultra CompactFlash cards with improved sustained write/read speeds will be available in capacities ranging from 128MB to 1GB with prices ranging from $59 to $329 respectively. The SanDisk Ultra SD card line will be available in capacities from 128MB to 512MB with prices from $79 to $199. Both card formats will be available in Q2 2003.
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