Adobe Raw Photoshop Plug-in - PMA 2003
Adobe Raw Photoshop Plug-in
Adobe Systems, the leader in network publishing, today announced the immediate availability of Photoshop Camera Raw and JPEG 2000 plug-ins. The Photoshop Camera Raw plug-in delivers lightning-fast, easy access -within Photoshop- to "raw" image formats in professional and mid-range digital cameras from Canon, Fujifilm, Minolta, Nikon and Olympus. Available as a software add-on that works with Photoshop 7.0.1 software, the Photoshop Camera Raw plug-in allows photographers to directly manipulate the original data captured by a digital camera sensor, producing images with superior tonal range and the maximum amount of detail. This uncompressed raw image, a "digital negative," is often preferred by professional photographers because of the precise control over tonal range and image detail it allows. Accessing the raw image before conversion into formats like JPEG and TIFF allows users to adjust the white balance, saturation and sharpness instead of leaving these decisions to the camera's automatic settings. Bundled with an additional plug-in that adds Photoshop support for the recently released JPEG 2000 format, the Photoshop Camera Raw software can be downloaded today from Adobe's web site. According to Bryan Lamkin, senior vice president of Digital Imaging and Video Products at Adobe Systems, Adobe fast-tracked the availability of this technology because customers told Adobe they wanted to view and work with raw camera formats in Photoshop, the software that is crucial to their art and their business.
With Digital SLR cameras replacing traditional film across professional photographic disciplines, photographers require a standardized way of accessing and working with uncompressed digital negatives. Using the Photoshop Camera Raw plug-in, adjustments can be made to the uncompressed file, including: white balance; temperature; tint; exposure; shadows; contrast; color saturation; sharpness; and smoothness. The plug-in also provides the ability to preview raw files within Photoshop software's File Browser, and files can be imported directly into Photoshop in full quality, 16-bit-per-channel mode. For each supported camera, default and custom raw image settings are available and can be adjusted and saved between sessions. With the ability to apply settings across multiple files from the same photo shoot, the result is increased quality in the final image, less after-import manipulation, and greater efficiency in the workflow for the photographic or graphic professional.
Adobe Raw Photoshop Plug-in

A complete list of camera models and proprietary raw formats supported is available at the site of Adobe. The Photoshop Camera Raw and JPEG 2000 plug-ins are available together, as a single download, from the Adobe website for US$99. The software is also available, in English only, on Adobe's worldwide web sites today. The plug-ins will work with non-English language versions of Photoshop 7.0.1. Japanese versions of the plug-ins are expected to be available in the spring of 2003, and will be sold direct from the Japanese site of Adobe

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