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Kodak EasyShare Sport C123

Dennis Hissink
PMA 2010 Report
Tuesday 4th, January 2011
Posted by: Dennis Hissink

PMA - Kodak Company announces several new additions to its 2011 EasyShare Digital Camera portfolio that let you easily capture and share life’s moments wherever and whenever they happen - from your home to the club to the beach. Among the new additions is the Kodak EasyShare Sport C123 digital camera. As Kodak commemorates the sale of its 100 millionth digital camera in early 2011 - and the billions of Kodak Moment shared around the world - this product introduction reinforces the company’s commitment to ongoing innovation that helps people stay connected. The Kodak EasyShare Sport C123 camera will be available in white, grey, red, yellow and blue for US $79.95 in spring 2011.

Kodak EasyShare Sport C123

Kodak EasyShare Sport C123
Featuring the company’s exclusive Share Button, Kodak offers the world’s only digital cameras with 3-step sharing making it easy for you to email your pictures to friends and the Kodak Pulse Digital Frame, and upload them to popular social networking sites including Facebook, Twitter, YouTube, Kodak Gallery, Flickr, and Orkut, Yandex and Kaixin001 sites internationally. The Kodak EasyShare Sport camera also tags to the largest number of social networks and allows you to simultaneously share to multiple social networks and email using the Share Button. Twitter and international sites Yandex and Kaixin001 are new sharing destinations Kodak has added to its 2011 digital cameras.

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Kodak EasyShare Sport C123

Kodak EasyShare Sport C123 waterproof camera
Dunk it in the pool or bring it to the beach. Kodak’s first waterproof digital still camera can go up to 10 feet underwater, and is also dustproof to withstand dirt, dust and sand. The Kodak EasyShare Sport C123 is a 12 MP camera with a 2.4-inch LCD, Kodak’s Smart Capture feature, multiple scene and color modes to have more fun with your pictures, and video.

Kodak EasyShare Sport C123

Kodak EasyShare Sport C123 price & availability
The Kodak EasyShare Sport C123 digital camera will be available in white, grey, red, yellow and blue for US $79.95 in spring 2011 at major retailers and via the Kodak website.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).