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Kodak EasyShare Touch M557

Dennis Hissink
PMA 2018 Report
Tuesday 4th, January 2011
Posted by: Dennis Hissink

PMA Report - Eastman Kodak Company announces several new additions to its EasyShare Digital Camera portfolio that let you easily capture and share life’s moments wherever and whenever they happen - from your home to the club to the beach. Among the new additions is the Kodak EasyShare Touch M577 digital camera. As Kodak commemorates the sale of its 100 millionth digital camera in early 2011 - and the billions of Kodak Moment shared around the world - this product introduction reinforces the company’s commitment to ongoing innovation that helps people stay connected. The Kodak EasyShare Touch M577camera will be available in silver, black, red-orange, purple and red for US $149.95 in spring 2011.

Kodak EasyShare Touch M557

Kodak EasyShare Touch m557
Featuring the company’s exclusive Share Button, Kodak offers the world’s only digital cameras with 3-step sharing making it easy for you to email your pictures to friends and the Kodak Pulse Digital Frame, and upload them to popular social networking sites including Facebook, Twitter, YouTube, Kodak Gallery, Flickr, and Orkut, Yandex and Kaixin001 sites internationally. The Kodak EasyShare Touch M577 camera also tags to the largest number of social networks and allows you to simultaneously share to multiple social networks and email using the Share Button. Twitter and international sites Yandex and Kaixin001 are new sharing destinations Kodak has added to its 2011 digital cameras.

Kodak EasyShare Touch M557

Kodak EasyShare Touch m557 features
Show off your pictures and your style with the new Kodak EasyShare Touch M577 camera featuring a 3-inch high resolution capacitive touchscreen LCD. It also features a dedicated video record button that makes it simple to take 720p HD video that you can edit and share right on the camera. The Kodak EasyShare Touch M577 camera also has an auto organization feature that sorts by people, date, keywords and videos so it’s easy to find the moments you want to share. You can even customize a caption directly on the camera to be uploaded with your picture when it’s shared.

Kodak EasyShare Touch M557

Kodak EasyShare Touch M557 digital camera
With 14 Megapixels and a 5x wide-angle Schneider-Kreuznach Optical Zoom Lens, the Kodak EasyShare Touch M557 also boasts Kodak’s Smart Capture and Face Recognition features, multiple scene and artistic modes, like photo booth and film effects, to have more fun with your pictures, and an HDMI connector so you can enjoy your pictures and videos on your HD TV. The new Kodak EasyShare Touch M557 digital camera will be available in silver, black, red-orange, purple and red for US $149.95 in spring 2011 at major retailers and via the Kodak website.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).