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BlackBerry Torch review

Dennis Hissink
PMA 2010 Report
Sunday 2nd, January 2011
Posted by: Dennis Hissink

The BlackBerry Torch sales packaging is small, and as always for BlackBerry, it is matte black. As soon as we open the packaging, the BlackBerry Torch Smartphone is found in a special cut-away. The new BlackBerry Smartphone has a very sleek design. We find about four buttons and an optical joystick underneath the touchscreen. When we slide the phone open, we also see a QWERTY-keyboard next to the touchscreen. This keyboard is comparable to that of the BlackBerry Bold 9700 and it is a bit sunken down. The back of the BlackBerry Smartphone is completely black with a logo, and on top, the lens with flash is found. The sales packaging also contains a data cable, a headset, a charger, a small CD with software and the instruction booklets.

BlackBerry Torch review

BlackBerry Torch review
The BlackBerry Torch 9800 has a 5.0 megapixel digital camera. It can be started up with the quick key on the side or by choosing camera in the menu. Starting up the application takes 2 to 3 seconds, after which the whole screen functions as a viewfinder, except for a small tab with icons. The camera flash can be quickly switched on and the scene mode can be adjusted, as well displaying the photos taken. There is continuous focusing when the phone is moved, so that you can quickly capture a moment. However, this also might mean that you will miss something or get a photo that is not sharp. It may just require some getting used to. You can also turn the autofocus settings on ‘per photo’, although it then takes a bit longer before the photo is taken.

BlackBerry Torch review

Review BlackBerry Torch Smartphone
The BlackBerry Torch has an internal memory of 4 GB. This allows you to use the BlackBerry Smartphone directly for all multimedia applications. If the standard memory is still not enough for you, then you can extend the memory with a microSD/SDHC memory card. The BlackBerry Torch 9800 supports these memory cards to a maximum of 32GB. The memory card is found behind a flap on the back, so that it can be changed without having to remove the battery.

BlackBerry Torch review

BlackBerry Torch review
With the new BlackBerry Torch 9800, BlackBerry is introducing a cell phone for the ultimate Touch experience. This cannot be compared with the BlackBerry Storm series that was a bit a disappointing. The menu has changed in the positive sense, in terms of functionality as well as design. The search function is a nice addition. With access to Social Networking with Social Feeds and the Twitter and Facebook applications combined with diverse multimedia functionalities, the BlackBerry Torch 9800 is completely up to date. Read the full BlackBerry Torch review at LetsGoMobile.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).