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Samsung WB700

Dennis Hissink
PMA 2010 Report
Sunday 2nd, January 2011
Posted by: Dennis Hissink

Report PMA 2010 - Samsung announced the launch of the new Samsung WB700, the ultra-slim digital camera with an impressive 24X zoom function, capable of delivering superb quality pictures whether your subject is near or far. The new Samsung digital camera features a 24mm ultra-wide Schneider KREUZNACH lens to capture the perfect wide shot, as well as an outstanding 24X zoom function, made up of an 18X optical zoom and 1.3X Smart Zoom. The new Samsung WB700 digital camera delivers sharp images with incredible detail, thanks to the camera’s 16 Megapixel (MP) CCD sensor.

Samsung WB700

Samsung WB700 digital camera
The Samsung WB700 camera is also equipped with full manual control and the ability to record 720p high definition video (H.264 format). The flexibility of the Samsung WB700’s lens and zoom functions allows users to capture a broad landscape in the same 16 Megapixel detail as a bubbling brook in the distance. Samsung has also introduced new innovation to remove zoom noise from video content. The Samsung WB700 digital camera uses an advanced noise reduction algorithm that actively cancels out the zoom noise, as the optical zoom slides backwards and forwards, giving you uninterrupted clear sound to complement your detailed High Definition movies.

Samsung WB700

Samsung WB700 features
"We understand that many of our customers come to us for the very best and most up-to-date technology available, which is why we have chosen to bring all our innovation together in the Samsung WB700 for both the advanced and novice photographer, giving a balance of professional quality imaging and the kind of usability anyone can master,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “On top of the core excellence of the Samsung WB700’s 16 Megapixel 24mm lens with OIS and Schneider KREUZNACH 18x super-zoom, we have added features that bring surprise and delight to the photography experience, such as our new smart filters, the smart lens effect and zoom noise cancellation.”

Samsung WB700

Samsung WB700 functions
The successor to the successful Samsung WB600 and Samsung WB650 models, the Samsung WB700 includes Samsung’s latest advances in HD video technology so users can capture high quality video footage, as well as still images. The Samsung WB700 digital camera also features Smart Filter 2.0 - artistic filters in modes such as ‘soft focus’, ‘half-tone dot’ and ‘cinema’ alongside traditional features such as ‘fish-eye’, ‘miniature’ and ‘sketch’, giving entertaining and professional finishes at the touch of a button.

Samsung WB700

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).