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SanDisk 64GB SDXC

Mark Peters
PMA 2018 Report
Thursday 25th, February 2010
Posted by: Mark Peters

SanDisk Corporation announce that it has begun shipping the 64 gigabyte (GB) SanDisk Ultra SDXC card, the company's highest capacity SD card ever. With its 64GB capacity, up to 15MB/sec read speed and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer. SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB). The SDXC card's exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard).

SanDisk 64GB SDXC

Record HD videos via the 64GB SanDisk SDXC card
"SDXC is the successor to the popular SDHC card format," said Susan Park, director, retail product marketing, SanDisk. "The 64GB SanDisk Ultra SDXC card delivers the speed and capacity consumers need for extended HD video recording and improved rapid shooting of still images. The card is an ideal complement for recently-announced SDXC-compatible cameras and camcorders."

New digial cameras compatible with SanDisk 64GB SDXC card
Because the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards. Widespread adoption of SDXC is expected to occur across a range of consumer electronic products including HDTVs, Blu-ray recorders/players, camcorders, cameras, mobile phones, navigation systems and computers. SanDisk ImageMate memory card readers are compatible with SDXC cards if the connected PC uses an operating system that supports exFAT.

SanDisk 64GB SDXC

64GB SanDisk Ultra SDXC memory card
The 64GB SanDisk Ultra SDXC card comes with a lifetime limited warranty. The card is available immediately via the SanDisk website with a price of $349.99, and will be available at SanDisk locations around the world soon after.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).