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Sony underwater accessories

Mark Peters
PMA 2010 Report
Monday 22nd, February 2010
Posted by: Mark Peters

PMA 2010 news - From taking photos of sea turtles just beneath the water’s surface to recording your first dive down to a beautiful coral reef, the new additions to Sony’s line of CyberShot camera and Handycam camcorder accessories ensure that you’re always ready to capture special underwater moments.

Sony underwater accessories

Sony underwater accessory case for the CyberShot TX5
Help protect the recently announced Sony CyberShot TX5 certified waterproof camera with the new LCS-THQ soft carrying case. The Sony accessory case, which was specially designed for the world’s thinnest and smallest certified waterproof digital still camera with touchscreen, is made of water repellent silicon material and features small holes to help keep the device dry and clean inside for added protection. Available in April for about $25, the sleek case comes in white and is equipped with a useful built-in carabineer.

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Sony underwater accessories

Underwater strap accessory for the Sony DSC-TX5
Another smart and stylish way to help keep your new Sony Cyber-shot TX5 safe is by using the STP-FSA floating strap. Simply place the underwater strap around your wrist when diving and the camera, which can operate in depths up to 10 feet for about one hour, will stay within reach. Not only will it help the device remain in your grip while active in the water, it has a reversible design featuring black on one side and bright orange on the other side for easy visibility. The strap will be available in April for $30.

Sony underwater accessories

Sony underwater accessories for Handycam camcorders
Sony’s new sports packs for select Handycam camcorders will enable eye-popping photography and video of both marine life and life at the pool down to 17 feet. The Sony SPK-CXA and Sony SPK-HCF sports packs consist of hard-plastic housings that shield the camera from moisture, like rain and snow, and particles, like dust and sand. They can be submerged for underwater video capture while snorkeling or swimming, as well as record audio with built-in stereo microphones. The Sony SPK-CXA features a compact design with stylish detail and is available now for about $300, while the Sony SPK-HCF is a little larger for a wider range of compatibility and is available now for about $280.

Sony underwater accessories

Sony accessories at the PMA 2010
From the great outdoors to the family room, Sony offers shutterbugs and videographers everything they need to get the perfect shot, including new underwater housing devices, high-definition (HD) lenses and output cables, tripods and accessory packs for sports and outdoor enthusiasts, as well as a full line of high quality cases and camera bags. These new products will be on display along with Sony’s wealth of post-shooting options including DVDirect recorder, photo printers and digital photo frames.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).