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Casio Exilim S7

Ilse Jurrien
PMA 2010 Report
Monday 22nd, February 2010
Posted by: Ilse Jurrien

PMA Show news - Adding to a rich tradition of digital cameras that balance technology and style, Casio introduces a new compact digital camera models to its popular Exilim line, the Casio Exilim EX-S7. The Casio EX-S7 boasts intelligent automated features found in a slim and stylish compact camera design allowing users to capture moments effortlessly. Earlier this month, Casio America began shipping the popular Casio EX-FC150 featuring Casio’s exclusive shutter lag eliminating High Speed Best Shot Continuous Modes. The Casio Exilim S7 embodies the sophistication and innovation of Casio’s Exilim line. Offering modernized features and improved image processing capabilities through Best Shot, Easy-Mode and Face Detection.

Casio Exilim S7

Share pictures easily with the Casio Exilim S7
The new Casio Exilim S7 camera delivers quality images that can be shared on a variety of social media platforms such as Facebook and YouTube. Whether on-the-go or spending quality time with friends and family, the photo taking and sharing experience is fun and occurs at the touch of a button. Complementing any style, the Casio EX-S7 digital camera come in a variety of dazzling colors.

12.1 megapixel Casio Exilim EX-S7 camera
Developed with Casio’s latest Exilim Engine 5.0, which delivers higher image quality and lower power consumption, the Casio EX-S7 is a 12.1 effective megapixel digital camera with a 3X optical zoom lens and a 2.7 inch, high-quality LCD screen. With a quick-access dedicated movie button, users can record memorable moments in 720p high-definition (HD). Additionally, the Casio Exilim EX-S7 is compatible with SD memory cards.

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Casio Exilim S7 equipped with Dynamic Photo function
The Casio EX-S7 camera also features Casio’s celebrated Dynamic Photo, a Hollywood-like green-screen effect which adds animated graphics into still photos where users can create unique e-greetings to share with friends and family. Dynamic Photo gives the power to create original and artistic visuals that can be emailed, posted on social networks and even printed out at home.

Casio Exilim S7 incorporates the Exilim Engine 5.0
Casio has made even further advances from its Exilim Engine 4.0, which contained both an ordinary CPU and a high-speed dedicated image processing CPU. The new Engine 5.0 increases image processing speed by 30% and produces beautiful images through advanced color reproduction and rich tonal gradation and by removing noise from photos in high sensitivity mode.

Casio Exilim S7

Dynamic photo feature on the Casio Exilim EX-S7
Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos” by cutting moving subjects from the background in images taken with continuous shooting and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images. This new capability raises the power of expression of images. Thus, while increasing the “fun of creating images,” these models will also increase the “fun of sharing images” by making it easy to upload images to YouTube using the included software or post them to a blog.

Record videos with the Casio EX-S7 digital camera
Movies can be recorded and saved using the ideal size and quality settings for the world's most popular video sharing site, YouTube. Recorded movies can be uploaded to YouTube using the included computer software. The Casio EX-S7 also features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280x720 pixels.

Casio Exilim S7

Casio Exilim Zoom EX-S7 camera features
The Casio EX-S7 is a 12.1 effective megapixel model with a 3X optical zoom lens, and its slim body (.78 inches at the thinnest point) won’t take up much room in a pocket or purse. The new Casio camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects. Using easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

Casio S7 easy-to-use digital camera
“Casio is committed to delivering high quality digital cameras that produce crisp images that capture life's vibrant colors in detail. Our goal is to create easy-to-use cameras for any lifestyle,” says Toshiyuki Iguchi, senior general manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular Exilim lineup with the addition of the Casio Exilim EX-S7.”

10.1 megapixel Casio Exilim EX-FC150 digital camera
With much excitement, Casio’s highly anticipated EX-FC150, featuring 10.1MP, 5X optical zoom lens and Casio’s exclusive High Speed capture technologies, has arrived to North America. The new Casio EX-FC150 makes using High Speed capture easier. By combining two popular modes found in its predecessor, the EX-FC100, the Casio Exilim FC150 is equipped with easy-to-use shutter-lag eliminating Best Shot scene modes. By automating Casio’s High Speed Pre-Recording and lightning-fast Continuous Burst modes into five simple Best Shot modes, The Casio Exilim EX-FC150 ensures the shot is never missed.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).