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Samsung WP10

Ilse Jurrien
PMA 2010 Report
Monday 22nd, February 2010
Posted by: Ilse Jurrien

PMA 2010 - Samsung adds a new 12 megapixel camera to its extensive digital camera line-up for 2010 - the waterproof Samsung WP10 (also known as Samsung AQ100 in the United States). Thanks to its elements-focused design, the Samsung WP10 underwater camera grants peace of mind and allows users to focus on taking the perfect shot, rather than worrying about damage to the camera from water. A powerful camera on land or in water, the Samsung WP10 boasts an ample, 5x optical inner-zoom lens complete with Digital Image Stabilisation to help reduce blurry images. The Samsung WP10 digital camera also features a bright, 2.7 inch TFT-LCD screen for framing and reviewing images.

Samsung WP10

Samsung WP10 underwater camera
Offering extraordinary capabilities, the slim (0.78” thick) Samsung WP10 underwater camera was developed for use in up to 10 feet of water and thanks to the camera’s exceptional low-light performance, it’s capable of taking bright images at that depth. Whether taking photos of friends and family in the pool or a school of fish while snorkeling in the ocean, users will benefit from the Samsung WP10’s dedicated Aqua mode, which will optimize camera settings for the best possible underwater photos.

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Shoot pictures underwater with the Samsung WP10 camera
“Memories can happen at any given moment and in any environment,” said Steve Mitchell, General Marketing Manager, Samsung Digital Imaging. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on this durable compact to perform in the most challenging of environments as it’s built to last and feature packed for the highest-quality results.”

Samsung WP10

Records videos underwater with the Samsung WP10
In addition to taking beautiful still images, consumers can also record impressive 720p HD video above or below the water. The Samsung WP10 offers image stabilisation while recording video and for complete simplicity, it has Smart Auto (Still & Movie) scene recognition technology which fine tunes both video and picture settings for the best possible results. Samsung’s advanced Smart Auto allows you to professional-looking photos so you never have to worry about them being washed out, too dark or out of focus. Smart Auto analyses key elements of your composition such as colour, brightness, motion and subject and then automatically adjusts to take the perfect shot. All the user has to do is point and shoot.

Samsung WP10

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).