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Samsung EX1

Mark Peters
PMA 2018 Report
Monday 22nd, February 2010
Posted by: Mark Peters

PMA Show - Samsung proudly introduces the 10 megapixel EX1 (also known as Samsung TL500 in the United States), a high-end compact digital camera designed specifically for today’s advanced and enthusiast photographers. The new flagship of the company’s compact digital camera family, the Samsung EX1 incorporates a range of advanced features, including a high-performance imaging sensor and one of the most impressive lenses ever found on a compact camera - a 24mm ultra-wide angle Schneider Kreuznach, f/1.8. The high-end Schneider lens offers a 24mm, ultra-wide focal length and 3x optical zoom. Much wider than traditional compact cameras, the 24mm lens allows photographers to capture more of a desired scene, such as beautiful landscapes and large groups of friends or family.

Samsung EX1

Samsung EX1 equipped with f/1.8 Schneider lens
The Samsung EX1 digital camera is sure to turn heads thanks to its f/1.8 Schneider lens. The impressive f/1.8 lens offers photographers a wider range of aperture steps and shallow depth-of-field, giving them the ability to blur out the background of their images while maintaining focus on their subjects. The ultra-fast, f/1.8 lens also allows users to take better photos in low-light environments as more light is passed through to the new high-performance 1/1.7” CCD sensor. Larger than the sensors typically found in compact digital cameras, the Samsung EX1’s 1/1.7” CCD offers unrivaled sensitivity (max ISO 3200/full-resolution). Together with Samsung’s re engineered and fast, DRIMeIII imaging processor, the Samsung EX1 captures high-quality images, regardless of the lighting environment. For blur free images, the Samsung EX1’s lens is also paired with Samsung’s Dual Image Stabilisation technology.

Samsung EX1 camera produces high quality images
“With the Samsung EX1, Samsung further differentiates its line-up from the competition and achieves yet another milestone in the industry,” said Steve Mitchell, General Marketing Manager, Samsung Digital Imaging. “With ultra-wide angle capability and unparalleled speed, the Samsung EX1’s lens offers a new level of versatility allowing the user to be more creative and take better pictures.”

Samsung EX1

Samsung EX1 features a 3" AMOLED screen
Composing and reviewing images on the Samsung EX1’s three-inch, swiveling AMOLED screen is a pleasure. The rotating AMOLED display will allow photographers to precisely frame their images the way they want and shoot from just about any angle, including overhead or low-to-the-ground shots. Compared to the traditional TFT-LCD found on most digital cameras, the Samsung EX1’s AMOLED provides users with a higher contrast ratio, deeper blacks and more accurate, vivid colors, even when viewed from an angle or in direct sunlight. The Samsung EX1’s AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximize battery life and shoot longer on a single charge.

Samsung EX1

Samsung EX1 shooting options
The Samsung EX1 supports RAW and gives enthusiasts full control over their images thanks to its shutter priority, aperture priority and full Manual shooting modes. When using these settings, shooters can experiment with features such as slower shutter speeds and depth-of-field; however, for those who prefer ease-of-use over manual controls, the Samsung EX1 also offers Samsung’s Smart Auto 2.0 (Still & Movie) scene recognition technology. Applicable for video recording (640x480 / 30fps / H.264) and taking digital stills, this intelligent feature analyzes the scene and then automatically selects the appropriate settings for the best results possible. Using this mode is effortless and users don’t have to sacrifice image quality for simple operation.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).