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Samsung AQ100

Mark Peters
PMA 2010 Report
Sunday 21st, February 2010
Posted by: Mark Peters

PMA 2010 - Samsung Electronics adds a 12 megapixel point and shoot digital camera to its line-up for 2010 - the waterproof AQ100. Thanks to its element focused design, the Samsung AQ100 grants peace of mind and allows users to focus on taking the perfect shot, rather than worrying about damage to the camera. The Samsung AQ100 digital camera will be on display during PMA 2010, February 21-23, in the Anaheim Convention Center.

Samsung AQ100

Samsung AQ100 underwater camera
Offering extraordinary capabilities, the slim (0.78” thick) Samsung AQ100 was developed for use in up to 10 feet of water and thanks to the camera’s exceptional low-light performance, it’s capable of taking bright images at that depth. Whether taking photos of friends and family in the pool or a school of fish while snorkeling in the ocean, users will benefit from the Samsung AQ100’s dedicated Aqua mode, which will optimize camera settings for the best possible underwater photos.

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Waterproof Samsung AQ100 digital camera
“Memories can happen at any given moment and in any environment,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “Further diversifying and expanding the range of digital imaging solutions available from Samsung, consumers can rely on the waterproof Samsung AQ100 to perform in the most challenging of environments as the camera is both built to last and feature packed for the highest-quality results.”

Samsung AQ100

Samsung AQ100 underwater camera
A powerful camera on land or in water, the Samsung AQ100 boasts an ample, 5x optical inner zoom lens complete with Digital Image Stabilization to help reduce blurry images. Additionally, the Samsung AQ100 features a bright, 2.7 inch TFT-LCD screen for framing and reviewing images.

Samsung AQ100

Record HD videos underwater with the Samsung AQ100
In addition to taking beautiful still images, consumers can also record impressive 720p HD video above or below the water. The Samsung AQ100 offers image stabilization while recording video and for complete simplicity, it has Smart Auto (Still & Movie) scene recognition technology which fine tunes both video and picture settings for the best possible results. All the users have to do is point and shoot.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).