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Pentax X90

Mark Peters
PMA 2018 Report
Sunday 21st, February 2010
Posted by: Mark Peters

PMA 2010 News - This information is based on unofficial info. According to a source who is to so to speak ‘active in the imaging industry’, and backed up with a product image scoop from the photorumors site we inform you about an upcoming Pentax megazoom camera. At the PMA 2010 the new Pentax X90 will be showcased. The Pentax X90 camera will feature an upgraded 26x optical zoom lens with wide angle to super telephoto range. Its predecessor, the Pentax X70, featured a 24x coverage. The Pentax X90 is a typical megazoom camera, SLR-like styling and flexible in its functions and settings. You may speak of a bridge between a compact and a DSLR camera, although the Micro Four Thirds cameras are on its way to fill that gap.

Pentax X90

Pentax X90 megazoom camera
The Pentax X90 digital megazoom camera will offer photographers the user friendliness of a compact camera and powerful features of the traditional DSLR. Manual settings like aperture/shutter priority and metered manual modes, sensor-movement Shake Reduction and a high quality Pentax zoom lens. The Pentax X90 is a typical all-round camera that performs well in situations like shooting landscapes, portraits or day-to-day snapshots.

Pentax X90 equipped with 26x wide-angle lens
We are not completely certain of the true range that covers the 26x optical zoom lens but we believe that the Pentax X90 features a wide-angle 26mm to a super telephoto 624mm (in the 35mm format). And if the X90 hosts the same feature like the Pentax X70 the camera’s zoom will be able to increase its zoom by combining it with an Intelligent Zoom function.

Pentax X90 features Shake Reduction system
The compact design of the Pentax X90 doesn’t decrease its functionality. The Pentax X90 digital camera offers a full range of automatic and manual features and functions. The Pentax X90 incorporates a Shake Reduction system we also saw with the X70 model. Shake Reduction enables the image sensor to shift to assure sharply focused, blur-free images. Very comfortable when you shoot in conditions such as indoor scenes with very low light or shooting at full telephoto.

Pentax X90 at the PMA 2010
Further information will become available when the Pentax X90 is officially announced by Hoya Corporation Pentax Imaging Systems Division. PMA 2010 will at least showcase a new Pentax camera, who is next?

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).