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HP digital camera

Dennis Hissink
PMA 2010 Report
Saturday 20th, February 2010
Posted by: Dennis Hissink

PMA 2010 Show - The HP CW450 is a 12 MP 4x optical zoom digital camera packed with features in a new attractive compact design. The new HP digital camera comes with a redesigned user interface that’s intuitive to use. The HP CW450 takes AA batteries making it a convenient digital camera for the road. The new user interface features modern 3D icons and greater color contrast for improved visibility when navigating menu selections even in bright light. Additionally, when choosing scene modes, two images are shown as examples of how a picture would look like in comparison to using the auto mode.

HP digital camera

HP digital camera features
The 4x optical zoom lens of the HP CW450 digital camera lets you magnify and capture sharp images when taking pictures from a distance. Optical Zoom brings the subject closer and makes additional detail visible. With smile detection, the HP camera will search for a smile and automatically take the picture when it detects that the subject is smiling. This feature is especially helpful when trying to capture pictures of young children smiling in front of the camera.

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Blink Detection feature on the HP CW450 camera
When using the blink detection feature, the digital camera alerts you if a subject is blinking when the picture is taken. The camera will then prompt you to either keep or delete the picture, allowing you the opportunity to retake pictures as you deem necessary.

HP digital camera includes over 25 scene modes
With over 25 scene modes, you can easily ensure the best shot is captured in different shooting situations. Pick the mode that best matches your activity or use the Intelligent scene mode to let the camera detect the conditions and select the best mode for you. The night scene mode is perfect in non-luminous conditions. It produces properly exposed images, making the picture lighter and less grainy. Use the candle light mode to capture the warm color of party settings lit by candles. For posting pictures on online auction or shopping websites, use the auction mode. In auction mode images are captured and saved in smaller size files for easy uploading.

HP CW450 package contents
• HP CW450 digital camera
• Wrist strap
• 0.8 meter USB cable
• 2x AA Batteries
• Quick Start Guide
• Software install and Electronic User Manual - CD-ROM
• Warranty document

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).